Diploma of Social Media Marketing

Yes, the 10118NAT Diploma of Social Media Marketing offered at KCBT is described as the only nationally accredited social media qualification in Australia.

The classroom-based course runs for 36 weeks, during which students learn transferable skills including market research, audience profiling, project planning & management, and results analysis and reporting.

With frequent changes on all the social media platforms regarding rules, platform layout, and more, social media marketing is becoming a specialised skill that one can no longer claim to be an expert on based simply on being self-taught. Nowadays prospective clients want a portfolio or case studies of social media accounts that you have managed, and clients want proof that you have specialist knowledge in the subject.

Yes, if you've already been working in marketing, communications, or have been managing social media accounts professionally, your existing experience shouldn't be overlooked. In Australia, there are pathways that allow your prior work and skills to be formally recognised before enrolling in a course — potentially reducing the time and cost of your study journey through Recognition of Prior Learning (RPL).

During the 36-week classroom-based course, students will learn transferable skills such as market research, audience profiling, project planning & management, and results analysis and reporting, emerging with a qualification that opens doors for them.