Course Overview

About This Course

Learn to develop ethical and sustainable marketing programs in the ever-evolving digital environment, with the Graduate Certificate in Marketing at Victoria University. Throughout this marketing course, you'll learn applied marketing principles along with techniques and frameworks for analysing marketplace strategies. You'll also learn how to develop effective integrated strategic-marketing plans to improve an organisation's marketing objectives. The graduate certificate program provides an entry pathway to a qualification in marketing for those with extensive work experience but no bachelor degree. Units completed in this graduate certificate are transferable towards the Masters of Marketing. During the Graduate Certificate in Marketing, you'll study specific topics including: marketing communication, consumer behaviour, digital marketing, business ethics and sustainability.

Where You Can Study

Available Locations

Melbourne

Victoria University City Campus, 364-378 Little Lonsdale Street, Melbourne, VIC 3000

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Eligibility

Entry Requirements

General Requirements

Completion of an Australian Bachelor degree (or equivalent) in a similar discipline
OR Applicants with a minimum five (5) years approved work experience will be considered for admission to this course.
If you are from a disadvantaged or underrepresented social, economic or cultural background, you may be eligible for one of our special admission programs.
Meeting the minimum admission criteria does not guarantee entry into this course. Past academic performance may be considered.
You may be eligible for course credits where you are granted a unit or units towards your qualification for equivalent previous study or work experience.

Career & Study Pathways

Where this takes you

Career Opportunities

VU graduates develop industry-ready capabilities for working in a fast-paced, dynamic global marketing environment. Career progression toward senior marketing roles may include roles such as: marketing or product manager, brand manager, sales director, campaign director, marketing or brand consultant.

Quality & Recognition

Accreditation & Migration

Academic Regulator

TEQSA

Accreditation Status

Accredited

Course Content

Units of Competency

All Units4 units

BHO5503

Marketing Communication

BHO5574

Consumer Behaviour

BHO6001

Digital Marketing

BHO6505

Marketing Management

Common Questions

Frequently Asked Questions

Can I get into this course without a bachelor degree?

Yes. Applicants with a minimum of five (5) years approved work experience will be considered for admission to the Graduate Certificate in Marketing, even without a bachelor degree.

Are the units from the Graduate Certificate in Marketing transferable to a master's degree?

Yes. Units completed in the Graduate Certificate in Marketing are transferable towards the Masters of Marketing at Victoria University.

How does the VU Block Model® work for this course?

Instead of juggling several units at once, you'll complete two units over 8 weeks if studying full-time, or just one unit if studying part-time. Learning takes place in workshop-style classes, and you'll receive fast feedback on your assignments to help you improve quickly as you progress through your course.

How much does the Graduate Certificate in Marketing cost?

The course is a full-fee course, meaning it is not government subsidised and you will pay the total cost of each unit. The indicative fee for a full-time student is AU$17,250 per year. In addition to tuition fees, you will also need to pay a Student Services and Amenities Fee (SSAF).

How many credit points are required to complete the Graduate Certificate in Marketing?

To attain the award of Graduate Certificate in Marketing, students are required to complete 48 credit points, all of which consist of core units: Marketing Communication, Consumer Behaviour, Digital Marketing, and Marketing Management, each worth 12 credit points.

Application

How to Apply

Three simple steps to get enrolled

Step 01

Enquire

Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.

Step 02

Submit Documents

Our team will guide you on exactly which documents to prepare and submit.

Step 03

Get Enrolled

Receive your offer letter and confirm your enrolment. Welcome to the course!

Processing time: Offer letter issued within approximately 1 business days.

Upcoming Intakes

09 February 2026

Course Snapshot

Salary, careers & skills

Typical Salary

Entry-level (0-2 years)AUD $55,000 to $75,000 per year

Early Career (2-5 years)AUD $75,000 to $95,000 per year

Mid-Level (5-10 years)AUD $95,000 to $120,000 per year

Career Paths

Marketing CoordinatorCommunications OfficerDigital Marketing SpecialistSocial Media ManagerBrand Manager

Key Skills

Strategic marketing planning and campaign developmentDigital marketing and search engine optimisation (SEO/SEM)Content creation and copywriting for diverse platformsSocial media management and community engagementBrand management and brand identity development

Full Course Overview

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