Graduate Certificate in Marketing and Digital Strategy

The University of Newcastle (UoN)

CRICOS Institution Code 00109J

Duration

40 weeks

Delivery

Face to Face, Online

Study Load

Full-time or Part-time

Intakes

—

Course Overview

About This Course

Enhance your strategic capabilities in the marketing field Marketing is a dynamic, challenging and fast paced business function. Professionals must be prepared to meet these challenges and adapt with the changing nature of the industry. This programs equips you with essential skills for today’s evolving business sectors, blending marketing principles with advanced digital strategies. This program provides a foundation in marketing theory, covering the principles of strategy, consumer psychology and behaviour, and digital marketing strategy.

This program offers a pathway to the Master of Marketing and Digital Strategy for students wanting to deepen their expertise and enhance their strategic capabilities in the marketing field. Students can choose to specialise in an area that complements their career objectives, choosing from: The Graduate Certificate in Marketing and Digital Strategy equips students with essential skills for today’s evolving marketing sectors, blending foundational marketing principles with advanced digital strategies. The program provides a foundation in marketing theory, covering the principles of marketing strategy, consumer psychology and behaviour, and digital marketing strategy. Students can then choose to specialise in an area that complements their career objectives, choosing from Data-Driven Marketing Research, Media and Advertising Strategy, Marketing Analytics and Emerging Technologies, Customer Experience Management, Content Creation and Storytelling, Social Media and Mobile Marketing, or Brand Value Creation. This 40-unit certificate offers a pathway to the Master of Marketing and Digital Strategy for students wanting to deepen their expertise and enhance their strategic capabilities in the marketing field.

Where You Can Study

Available Locations

Sydney

55 Elizabeth St, Sydney, NSW 2000

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Student Information

Fees & Entry by Student Type

Provider's Published Fee

AUD 16,280 per year (indicative, 2026)

Duration

26 weeks

Intakes

Trimester 1, Trimester 2, Trimester 3

Study Mode

Full-time or Part-time

Eligibility

Entry Requirements

General Requirements

Entry into the Graduate Certificate in Marketing and Digital Strategy will be available for applicants who have one of the following qualifications:
Bachelor degree or
Bachelor Honours degree or
Advanced Diploma plus 1 year relevant work experience or
Diploma plus 2 years relevant work experience or
3 years relevant work experience
Relevant work experience includes: accounting, business, commerce, communication, economics, finance, human resource management, industrial relations, management, or marketing.
Work experience can be demonstrated through certified copies of all relevant qualifications, a detailed CV, and a statement of service or signed letters from employers confirming your role, duties and period of employment.

International students

English language proficiency (IELTS Academic or approved equivalent): overall minimum 6.5; no sub-test below 6.
CRICOS course code: 117170K.

Career & Study Pathways

Where this takes you

Career Opportunities

This program will provide you with invaluable knowledge and simultaneously build your skills in analysing situations and developing and managing a marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction. If you are looking to further expand your career opportunities or a career change, this program will give you the edge you need. It will enable you to differentiate yourself from other marketers in that you will possess a range of marketing skills and develop an understanding of how these skills interrelate with other organisational functions. These insights will enable you to contribute widely to the management of organisational offerings, customer-perceived value, strategic positioning and competitive advantage, in both local and global contexts. The relevant knowledge and skills underlie many senior roles including:

• Marketing Coordinator
• Market Research Officer
• Media Analyst
• Marketing Manager
• Brand Manager

Quality & Recognition

Accreditation & Migration

Academic Regulator

TEQSA

Accreditation Status

Accredited

Course Content

Units of Competency

All Units10 units

GSBS6005

Principles of Marketing Strategy

GSBS6015

Customer Experience Management

GSBS6013

Consumer Psychology and Behavior

GSBS6032

Social Media and Mobile Marketing

GSBS6014

Digital Marketing Strategy

GSBS6033

Marketing Analytics and Emerging Technologies

GSBS6034

Content Creation and Storytelling

GSBS6300

Media and Advertising Strategy

GSBS6301

Brand Value Creation

GSBS6505

Data Driven Marketing Research

Common Questions

Frequently Asked Questions

What is the CRICOS code for the Graduate Certificate in Marketing and Digital Strategy at UoN?

The CRICOS code for the Graduate Certificate in Marketing and Digital Strategy at The University of Newcastle is 117170K.

How much does the Graduate Certificate in Marketing and Digital Strategy cost for international students?

The estimated total course cost for international students is AUD $23,947, which includes a tuition fee of AUD $23,760 and a non-tuition fee of AUD $187.

How long does the Graduate Certificate in Marketing and Digital Strategy take to complete?

The Graduate Certificate in Marketing and Digital Strategy at The University of Newcastle has a duration of 40 weeks.

Where is the Graduate Certificate in Marketing and Digital Strategy delivered?

The course is delivered at The University of Newcastle's Newcastle City campus in New South Wales, Australia. The provider's CRICOS code is 00109J.

Is the Graduate Certificate in Marketing and Digital Strategy eligible for Post-Study Work Rights?

No, this course is not eligible for extended Post-Study Work Rights. It falls under the broad Field of Education 08 - Management and Commerce, which is explicitly excluded from the extended Post-Study Work Rights criteria.

Application

How to Apply

Three simple steps to get enrolled

Step 01

Enquire

Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.

Step 02

Submit Documents

Our team will guide you on exactly which documents to prepare and submit.

Step 03

Get Enrolled

Receive your offer letter and confirm your enrolment. Welcome to the course!

Course Snapshot

Typical Salary (AUD)

Entry-level (0-2 years)$55,000 – $75,000/yr

Early Career (2-5 years)$75,000 – $95,000/yr

Mid-Level (5-10 years)$95,000 – $120,000/yr

Career Paths

Marketing Coordinator
Communications Officer
Digital Marketing Specialist
Social Media Manager
Brand Manager

Key Skills

Strategic marketing planning and campaign development
Digital marketing and search engine optimisation (SEO/SEM)
Content creation and copywriting for diverse platforms
Social media management and community engagement
Brand management and brand identity development

Full course overview

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