Course Overview

About This Course

The Graduate Diploma in Marketing is a one-year degree designed to advance and refine your marketing skills and prepare you for future marketing leadership roles. The curriculum is developed by academics including those from the Ehrenberg-Bass Institute, which Adelaide University describes as the world's largest centre for research into marketing.
You develop specialised skills in strategy, market research and analysis, communication, consumer behaviour and contemporary trends, examining industry insights across marketing concepts, analytics and applications.
The program covers strategic brand management, global marketing strategies, marketing strategy and planning, and services marketing, and teaches you to develop effective marketing strategies for diverse audiences — identifying trends, analysing consumer behaviour, examining analytical data and communicating confidently.
Leadership potential is developed through team management, entrepreneurship and accounting principles for decision-makers, so you can make managerial decisions backed by marketing theory, data and trends. You also gain deep insight into international pressures and global markets, and learn to apply innovative analytical tools and techniques.
Hands-on experience comes through a marketing research project.
The program is 48 units of core courses, taken full time over one year at the Adelaide City Campus, with February and July intakes.

Where You Can Study

Available Locations

Adelaide

Mawson Lakes Boulevard, Mawson Lakes, SA 5095

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Student Information

Fees & Entry by Student Type

Tuition Fee

$43,100 (indicative)

Duration

1 year full-time

Intakes

February, July

Study Mode

Full time or part time

Eligibility

Entry Requirements

General Requirements

Domestic students
Prerequisite: None
Assumed knowledge: None
SATAC code: AGD116

International students
Prerequisite: None
Assumed knowledge: None
English language requirements (achieved within the two years before admission):
• IELTS Overall 6.5
• IELTS Reading 6
• IELTS Listening 6
• IELTS Speaking 6
• IELTS Writing 6

Career & Study Pathways

Where this takes you

Career Opportunities

You could build a future career in the following roles:
• Marketing and communications (marcomms) officer
• Campaign manager
• Content strategist
• Market researcher
• Marketing manager
• Sales manager
• Digital marketing specialist
• Social media marketers

Quality & Recognition

Accreditation & Migration

Academic Regulator

TEQSA

Accreditation Status

Accredited

Course Content

Units of Competency

All Units8 units

ACCT5007

Accounting Principles for Decision Makers

BUSI5014

Entrepreneurial Thinking

HRES5002

People, Leadership and Organisational Performance

MARK5000

Marketing

MARK5003

Advanced Digital Marketing

MARK5004

Advertising: Theory and Practice

MARK5005

Consumer Behaviour and Insights

MARK5006

Advanced Marketing Analytics

Common Questions

Frequently Asked Questions

What is the total cost of the Graduate Diploma in Marketing at Adelaide University?

Adelaide University publishes an indicative annual tuition fee of AU$52,500 for international students commencing in 2027, which is AU$52,500 across the one-year program. No additional non-tuition fees are listed.

How long does the Graduate Diploma in Marketing take to complete?

The Graduate Diploma in Marketing has a duration of 52 weeks (approximately one year).

Where is the Graduate Diploma in Marketing delivered?

The course is delivered at Adelaide University's Adelaide City Campus, located in Adelaide, South Australia.

What field of education does the Graduate Diploma in Marketing fall under?

The course falls under the broad field of Management and Commerce (08), with a narrow field of Sales and Marketing (0805), and a detailed field of Marketing (080505).

Is the Graduate Diploma in Marketing eligible for Post-Study Work Rights?

No. The course is not eligible for extended Post-Study Work Rights because it is a Graduate Diploma (not a Skills Level 1 qualification such as a Bachelor, Masters or PhD), its duration is less than 92 weeks, and it falls within the Management and Commerce broad field of education, which is excluded from the eligibility criteria.

Application

How to Apply

Three simple steps to get enrolled

Step 01

Enquire

Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.

Step 02

Submit Documents

Our team will guide you on exactly which documents to prepare and submit.

Step 03

Get Enrolled

Receive your offer letter and confirm your enrolment. Welcome to the course!

Course Snapshot

Salary, careers & skills

Typical Salary

Entry-level (0-2 years)AUD $55,000 to $75,000 per year

Early Career (2-5 years)AUD $75,000 to $100,000 per year

Mid-Level (5-10 years)AUD $100,000 to $140,000 per year

Career Paths

Marketing CoordinatorMarketing ExecutiveMarketing AnalystDigital Marketing CoordinatorBrand Coordinator

Key Skills

Marketing strategy development and implementationConsumer behaviour analysis and buyer motivation researchMarket research design, execution, and interpretationDigital marketing planning across SEO, SEM, social media, and emailBrand management and brand identity development

Full Course Overview

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