Graduate Diploma of Marketing

To be eligible, applicants must hold an Australian bachelor's degree (or equivalent qualification, including an overseas qualification), or have completed a graduate certificate or graduate diploma in any field, or have eight years' relevant work experience. International students must also meet the English language requirement of an IELTS score of 6.0 overall with a minimum of 5.5 in each band, or equivalent.

The Graduate Diploma of Marketing takes 1 year full-time or 2 years part-time. International students are required to maintain a full-time study load on a campus basis.

The course is delivered on campus at two locations: Sydney (Eveleigh NSW 2015) and Perth (350-354 Albany Highway, Victoria Park, Western Australia 6100; and Lot 131, 131 Harold Street, Highgate, Western Australia 6003).

The course can lead to a professional career as a marketing manager or for executives whose responsibilities involve marketing, including roles such as sales manager, events manager, advertising and promotions manager, public relations specialist, market research and analysis professional, customer relations manager, digital marketing specialist, and market consultant at a senior level.

Assessment methods are designed to encourage learning, provide feedback and measure achievement of unit learning outcomes. Forms of assessment vary among units and include research reports, projects, essays, group work, presentations, problem solving and case studies as well as tests, quizzes and examinations. Students may be required to complete assessment tasks alone or in groups. Assessments generally require a written submission but may include an oral presentation. In capstone units, assessments may include industry engagement and an extensive report.