Graduate Diploma of Marketing

Develop your marketing skillset to successfully connect with customers and implement demand generation marketing activities. The Graduate Diploma of Marketing will prepare you for marketing management roles and will develop your strategic thinking capabilities, understanding of consumer behaviour, and capacity to analyse and integrate marketing metrics. This course will also build your knowledge of contemporary business management practices to prepare you for management roles in any organisation. Designed for current or aspiring marketing professionals, this course is offered part-time and will develop your skillset and knowledge to pursue marketing management positions in any organisation. During the course, you will study a blend of management and marketing units. Management units cover topics in effective business communications, managing human resources, and management while marketing units will develop your marketing competencies in service industry marketing, global business marketing, the science of consumer behaviour, and strategic marketing and metrics. You will learn to implement consumer behaviour principles to facilitate the development of successful marketing campaigns. Fundamental to any marketing strategy is discovering the opportunities and threats, and undertaking a considered analysis of the organisation's internal strengths and weaknesses. Building on previous units, you will learn how to analyse global environmental forces and how to strategically develop and manage contemporary entry, competitive and international marketing mix strategies. You will have the opportunity to apply your theoretical knowledge and creativity to a real-world strategic marketing process, developing and implementing marketing strategies that enable organisations to respond to challenging environments.