Master of Applied Marketing

Minimum Entry Requirements (International students), 2 entry-point structure: Entry level 1 (72 points, 1.5 years full-time/3 years part-time) — an Australian bachelor degree (or equivalent) with a major or minor in marketing with at least a high credit (65%) average or equivalent GPA; OR an Australian bachelor degree (or equivalent) and at least two years of relevant professional experience. Entry level 2 (48 points, 1 year full-time/2 years part-time) — an Australian bachelor degree (or equivalent) with a major or minor in marketing with at least high credit (65%) average and an Australian graduate certificate/honours degree (or equivalent) in marketing; OR an Australian bachelor degree with a major or minor in marketing and two years relevant professional experience. Applicants relying on work experience must provide a detailed CV outlining employment history. A minor is at least four units (24 Monash credit points). English entry requirements (Level A): IELTS (Academic) 6.5 overall (Listening 6.0, Reading 6.0, Writing 6.0, Speaking 6.0) or PTE (Academic) 58 overall (Listening 50, Reading 50, Speaking 50, Writing 50) or TOEFL iBT 79 overall (0-120 scale: Reading 13, Listening 12, Speaking 18, Writing 21).

The course strengthens and enables career progression in marketing across a wide range of organisations, and is appropriate for professionals in middle to senior marketing positions, or for those aspiring to senior marketing leadership roles, covering areas such as advertising, brand building, marketing analytics, business networks, distribution channels, customer-focused innovation and ethical marketing practice.