Course Overview
Eligibility
Academic Requirements (Domestic & International)
English Language Proficiency (Domestic)
English Language Proficiency (International)
Career & Study Pathways
This program equips you with practical, industry-relevant skills to succeed in today's evolving digital and business landscape. Career opportunities include:
Course Content
Market Research and Big Data Analysis
Accounting for Business
Principles of Business Management
Business Law: Legal, Social, Environmental and Ethical Foundations of Business
Human Resource Management & Organisational Behaviour
Financial Management
Pre-requisite: MBA501 Accounting for Business
Data Science for Business
Pre-requisite: MBA500 Market Research and Big Data Analysis
Digital Marketing in the Era of AI
Digital Consumer Behaviour: Leveraging Consumer Insights & Neuroscience
Social Media Management and Content Creation
Customer Relationship Management (CRM) in a Digital Context
E-commerce Fundamentals
Customer Experience Design
Specialisation elective unit
Emerging Technologies (AI, Blockchain, Cloud Computing, IoT)
Specialisation elective unit
Industry Research Capstone Project
Requires completion of 78 credit points prior.
Industry Engagement Capstone Project
May include incubator, accelerator, or industry immersion project. Requires completion of 78 credit points prior.
Common Questions
The Master of Business Administration (Digital Marketing) is a 2-year AQF Level 9 qualification comprising 96 credit points. It includes Core Units (42 credit points), Digital Marketing Specialisation Core Units (30 credit points), Specialisation Elective Units (6 credit points), and a Capstone Project (18 credit points).
International applicants must meet one of the following: IELTS (Academic) Overall 6.5 with no band less than 6.0; PTE Academic Overall 58 with no sub-score less than 50; TOEFL iBT Overall 79 with minimum sub-scores of Writing 21, Reading 13, Listening 12, and Speaking 18; TOEFL PBT Overall 550 including Writing 4.5; or other English language tests recognised as equivalent to IELTS Academic 6.5. English test results must be valid and taken within three (3) years prior to course commencement.
The MBA (Digital Marketing) has two intake dates: 06 July 2026 and 12 October 2026.
Students can choose between two capstone options: MBA700 – Industry Research Capstone Project (18cp), or MBA701 – Industry Engagement Capstone Project (18cp), which may include an incubator, accelerator, or industry immersion project. Both options require completion of 78 credit points prior to enrolment.
Graduates are prepared for roles including Digital Marketing Manager (average salary $95,000–$130,000), Customer Insights Consultant ($85,000–$120,000), Brand Strategist ($80,000–$115,000), Marketing Strategist ($85,000–$120,000), Marketing Specialist ($70,000–$100,000), and Digital Marketing Specialist ($70,000–$100,000). Salary data is sourced from au.talent.com/salary and payscale.com and is current as of April 2025.
Application
Three simple steps to get enrolled
Step 01
Enquire
Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.
Step 02
Submit Documents
Our team will guide you on exactly which documents to prepare and submit.
Step 03
Get Enrolled
Receive your offer letter and confirm your enrolment. Welcome to the course!
Processing time: Offer letter issued within approximately 2 business days.
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Priya Sharma
India
Master of Nursing · Griffith University
