Master of Business Administration/Master of Marketing and Digital Strategy

Business Leadership Meets Marketing Innovation This combined program allows students to broaden their business expertise while gaining specialist skills in marketing and digital strategy. Students will develop high-level leadership, strategic and analytical capabilities through the MBA, alongside targeted knowledge in marketing, branding, digital platforms and consumer engagement.

Ideal for aspiring managers and marketing professionals, the program blends core business foundations with cutting-edge digital marketing strategies—preparing graduates to lead, innovate and succeed in a rapidly evolving global business landscape. This program develops your understanding of marketing strategy principles, consumer psychology and behaviour, and strategic tactics. Specialisation in particular aspects of marketing is also offered within: This combined degree program allows students to undertake studies in the more general business disciplines of the Master of Business Administration while also studying the specific Marketing courses of the Master of Marketing and Digital Strategy. The Master of Business Administration program is designed to provide students with a range of analytic, strategic and leadership skills which will prepare them for increasingly competitive careers in business management in the corporate and public sectors. The program offers a grounding in fundamental business areas such as accounting, finance, organisational behaviour, economics, marketing and management. Analytic and problem solving skills are emphasised through an applied understanding of the theoretical framework within which today’s managers must operate, as well as the acquisition of practical skills in teamwork, writing, presentation and time-management. The ability to cope with rapid organisational and technological change is developed through an understanding of organisational behaviour, information systems and organisational change and development.