Course Overview

About This Course

As digital technologies and customer expectations continue to evolve, marketing increasingly relies on data informed decision making. The combined Master of Business Analytics and Master of Marketing develops the capability to understand customers through data, support confident decision making, and evaluate marketing impact. Studying these master's together will build your capability to use data to solve real marketing and customer challenges. You will learn how to manage and analyse data, create clear dashboards and apply analytics to understand past performance, anticipate future trends and determine the most effective actions. These skills support informed, targeted, and strategic marketing decision‑making. Hands‑on experience with industry‑standard analytics tools will teach you to translate complex information into practical insights that guide marketing strategy across diverse markets. Alongside this analytical capability, the Master of Marketing strengthens your expertise in digital media strategy, consumer insights, brand management, marketing communications and AI‑enabled marketing practice. You will explore how digital platforms and emerging technologies shape modern marketing, equipping you to respond confidently and creatively in a fast‑moving, competitive industry. By completing this double master’s program, students will earn two master’s degrees in two years and build expertise in two in-demand areas of business. Fee subsidised places available This combined study path builds the analytical strength and marketing expertise needed to design effective strategies in a digital‑first, data‑driven marketing environment. Through the Master of Business Analytics, you will develop advanced capability in managing data, building dashboards, identifying patterns, and applying forecasting, optimisation and machine learning techniques. Practical learning with widely used analytics tools gives you the confidence to turn complex information into insights that support decision‑making across all areas of marketing, customer experience and commercial strategy. The Master of Marketing deepens your understanding of how digital platforms, consumer behaviour and emerging technologies shape modern marketing practice. You explore AI‑driven digital marketing, big data in marketing analytics, digital media strategy, brand communication, and consumer insights. Through interactive learning and real‑world projects, you build the ability to combine creativity with analytical thinking to design campaigns and strategies that deliver measurable business outcomes. Graduates will be equipped to work across teams, communicate findings clearly, and balance creative ideas with data‑based reasoning. Together, these skills will prepare you to contribute effectively to marketing environments where speed, accountability, and informed decision‑making are essential.

Where You Can Study

Available Locations

Sydney

Tower 1 'Darling Park, Level 2, 201 Sussex St, Sydney, NSW 2000

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Student Information

Fees & Entry by Student Type

Tuition Fee

Wollongong (On Campus): $75387 (2026) total course fee

Intakes

Trimester 3 2026

Study Mode

On Campus

Eligibility

Entry Requirements

General Requirements

Domestic Students

A recognised bachelor’s degree in any discipline with an equivalent average mark of 50%. OR A Graduate Certificate or Graduate Diploma in any discipline with an equivalent average mark of 50%. OR A recognised master's degree in any discipline with an equivalent average mark of 50%. Other tertiary qualifications, combined with extensive professional work experience, may also be considered.

Work and life experience:

Admission to UOW is primarily based on your academic qualifications, with work or life experience generally not considered. If you do not meet the academic requirements for this course, we recommend exploring recognised pathway programs, such as those offered by UOW College or the TAFE Tertiary Preparation Certificate (TPC).
For more information, please refer to the UOW Admissions Information page.

Domestic applicants with overseas qualifications:

UOW recognises a range of overseas higher education qualifications. Your qualifications will be assessed for equivalence to Australian qualifications and the admission requirements for this course. Documents issued in a language other than English must be accompanied by an official English translation.
For more information, contact the UOW Future Students Team.

English language proficiency:

All UOW courses are taught in English and require varying levels of proficiency. If English is not your first language, you must meet the University’s English Language Requirements, which differ by course.
Accepted international test results include IELTS, TOEFL, PTE, Cambridge, and OET for specific health-related courses.
Alternatively, you can fulfill the requirement by completing an English course at UOW College.

International Students

Academic Entry Requirements:

A recognised bachelor’s degree in any discipline with an equivalent average mark of 50%. ORA Graduate Certificate or Graduate Diploma in any discipline with an equivalent average mark of 50%. OR A recognised master's degree in any discipline with an equivalent average mark of 50%. Other tertiary qualifications, combined with extensive professional work experience, may also be considered.

English Language Requirements:

The following level of English is required to gain admission to this program:
UOW College: English for Tertiary Studies: Credit (weighted average mark of 65 overall and minimum 50 in Academic Reading and Writing) Other qualifications may also be considered. Full details can be found on our English Language Requirements website.

IELTS Academic:

Overall Score 6.5, Reading 6.0, Writing 6.0, Listening 6.0, Speaking 6.0

TOEFL (Internet-based):

Overall Score 88, Reading 18, Writing 18, Listening 18, Speaking 18

Career & Study Pathways

Where this takes you

Career Opportunities

Advertising Officer
Business Analyst
Business Intelligence Analyst
Consumer Researcher
Copywriter
Corporate Communications Specialist
Data Analyst
Digital Marketer
Learning Analytics Consultant
Market Research Analyst
Media Relations Officer
Operations Analyst
Product Development
Public Relations Manager
Publicity Agent
Social Media Manager

Quality & Recognition

Accreditation & Migration

Academic Regulator

TEQSA

Accreditation Status

Accredited

Course Content

Units of Competency

All Units18 units

MBAS922

Applied Machine Learning & AI for Business

Business Analytics Specialised Subjects — 6 credit points

MBAS920

Data Storytelling & Visual Intelligence

Business Analytics Specialised Subjects — 6 credit points

MBAS925

Prescriptive Analytics and Business Decision Making

Business Analytics Specialised Subjects — 6 credit points

MBAS923

Big Data Management & Integration

Business Analytics Specialised Subjects — 6 credit points

MBAS924

AI-driven Customer Insights and Market Intelligence

Business Analytics Specialised Subjects — 6 credit points

MBAS921

Predictive Analytics and Forecasting

Business Analytics Specialised Subjects — 6 credit points

MGNT803

Organisational Behaviour and Management

Foundation Subjects — 6 credit points

ACCY801

Accounting and Financial Management

Foundation Subjects — 6 credit points

OPS 802

Operations Management

Foundation Subjects — 6 credit points

MARK804

Principles of Marketing Management

Foundation Subjects — 6 credit points

BUS 922

Business Research Capstone

Capstone — 6 credit points

MBAS900

Fundamentals of Business Analytics

Core Business Analytics Specialised Subjects — 6 credit points

MARK901

Digital Marketing