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Course Overview
Develop the specialised skills to create a thriving and dynamic marketing career? Build your expertise and learn how to grow brands at one of the top 3 business schools in Victoria* with Deakin's Master of Business (Marketing). You will gain in-demand, contemporary marketing knowledge sharpen your communication and critical thinking skills that employers are looking for. Experience hands-on practical learning across martech, digital and social media marketing, marketing analytics and sustainability for business, allowing you to develop contemporary marketing knowledge that will set you apart in the industry. Learn how to develop, implement and evaluate effective marketing strategies and put your skills into practice with industry relevant learning opportunities. Throughout your degree, you will gain practical experience through case studies and client-based projects and graduate with the confidence and skills to thrive. Are you ready to solve problems and execute innovative campaigns in a high-growth industry? You will have the opportunity to specialise in another area of business or take a variety of subjects to further enhance your business skills. Tailor the course to meet your individual interests, creative ambitions and career goals. Learn from expert academics and teachers at the top of their fields, as well as guest lecturers from a wide range of industries who will use their career expertise to demonstrate how to apply theory in an organisational context. You will have opportunities to network with like-minded professionals and build valuable connections in the industry. The Master of Business (Marketing) is accredited by the Australian Marketing Institute (AMI). *AFR BOSS Best Business Schools 2024
Eligibility
1 year full-time (8 credit points) — with 8 credit points of admission credit applied:
Bachelor honours (AQF8) degree in a related discipline
Bachelor degree in a related discipline, plus two years relevant work experience
Graduate certificate or graduate diploma in a related discipline
Evidence of academic capability judged to be equivalent
1.5 years full-time (12 credit points) — with 4 credit points of admission credit applied:
Bachelor degree or higher in a related discipline
Bachelor degree in any discipline, plus two years relevant work experience
Evidence of academic capability judged to be equivalent
2 years full-time (16 credit points) — without admission credit applied:
Bachelor degree or other qualification at a higher AQF level in any discipline
Evidence of academic capability judged to be equivalent
Examples of related disciplines include, but are not limited to:
A Bachelor degree in Marketing
A Bachelor degree in Commerce or Business with a major or minor in Marketing
Examples of relevant work experience include, but are not limited to:
Marketing Professionals: marketing executives, marketing managers, Chief Marketing Officers (CMOs), marketing analysts, marketing content creators, and marketing supervisors
Senior Leadership Roles: Chief Executive Officers (CEOs), directors, Chief Financial Officers (CFOs), and general managers
Entrepreneurs: individuals who have successfully operated their own businesses for several years
English language proficiency requirements:
Bachelor degree from a recognised English-speaking country
IELTS overall score of 6.5 (with no band score less than 6.0) or equivalent
Other evidence of English language proficiency
Career & Study Pathways
Quality & Recognition
Course Content
Academic Integrity and Respect at Deakin
Compulsory 0-credit-point module to be completed in the first study period.
Accounts, Accountability and Governance
Core unit.
Foundation Skills in Data Analysis
Core unit.
Environmental Sustainability for Business
Core unit.
Design Thinking for Innovation
Core unit.
Marketing Management
Core unit. MMT732 denotes study tour version of the unit.
Consumer Behaviour
Core unit.
Fundamentals of MarTech
Core unit.
Digital and Social Media Marketing
Core unit.
Marketing Analytics
Core unit.
Research Design and Analysis
Core unit.
Applied Strategic Marketing Capstone
Core unit.
Strategic Brand Management
Course elective — complete 1 credit point from this unit or Services Marketing MMK751.
Services Marketing
Course elective — complete 1 credit point from this unit or Strategic Brand Management MMK739.
Common Questions
Yes. The time and cost can be reduced based on your previous qualifications and professional experience. This means you can fast-track the master's degree from 2 years down to 1.5 years, or even 1 year in duration, depending on how many credit points of admission credit are applied.
The estimated tuition fee is $34,200 for 1 year full-time for a full-fee paying place. This is provided as a guide only and represents the typical first-year tuition fees; the actual cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of Prior Learning.
Yes, the Master of Business (Marketing) is accredited by the Australian Marketing Institute (AMI).
You can complete 1 credit point from Strategic Brand Management (MMK739) or Services Marketing (MMK751) as a course elective, plus 4 open elective credit points which may be selected from postgraduate units offered by the University, a postgraduate business specialisation, or any business units not previously studied. Recommended specialisations include Artificial Intelligence for Business, Business Analytics, and Information Systems.
The course is available to commence in Trimester 1 (March), Trimester 2 (July), and Trimester 3 (November). It is offered at Burwood (Melbourne) campus and online for all three intakes. Direct applications to Deakin for Trimester 2 2026 close 21 June 2026, and for Trimester 3 2026 close 18 October 2026.
Application
Three simple steps to get enrolled
Step 01
Enquire
Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.
Step 02
Submit Documents
Our team will guide you on exactly which documents to prepare and submit.
Step 03
Get Enrolled
Receive your offer letter and confirm your enrolment. Welcome to the course!
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