Course Overview

About This Course

Marketing practice is being reshaped by digital transformation, data and artificial intelligence, altering how organisations engage customers and compete. The combined Master of Business and Master of Marketing responds to this changing environment by integrating broad business knowledge with specialised marketing capability Through applied coursework and practice based learning, students develop an understanding of organisational contexts while building creative, analytical and technical skills relevant to contemporary marketing practice. The program supports the development of capability in data informed decision making, customer insight, and technology enabled marketing activity, preparing graduates for digital first roles across a range of industries. The combined degree connects strategic business thinking with contemporary marketing execution. Graduates develop the capacity to plan, implement and evaluate marketing initiatives that align with organisational objectives and support business performance in dynamic and competitive environments. By completing this double master’s program, students will earn two master’s degrees in two years and build expertise in two in-demand areas of business. Fee subsidised places available The Master of Business builds the fundamental skills you need to succeed in a broad commercial environment. Its flexible structure allows you to choose subjects that match your professional goals and strengthen your understanding of key business functions. The Master of Marketing provides advanced expertise in digital, data‑driven and technology‑enabled marketing. You will explore how AI, big data, digital media and shifting consumer expectations are transforming modern marketing practices. Through hands‑on projects and interactive learning, you build capability in consumer analytics, digital strategy, brand communication and creative problem solving. Subjects such as AI‑Driven Digital Marketing and Big Data and Marketing Analytics give you practical experience using data and technology to create campaigns that deliver measurable impact. Studying these master's together strengthens your ability to apply marketing expertise within real business contexts. You will build confidence working with data, organisational priorities, and changing market conditions, ensuring marketing activity is both commercially informed and practically deliverable. This integrated learning experience supports effective collaboration across teams and prepares you to contribute to environments where insight, execution, and adaptability are essential.

Where You Can Study

Available Locations

Sydney

Tower 1 'Darling Park, Level 2, 201 Sussex St, Sydney, NSW 2000

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Student Information

Fees & Entry by Student Type

Tuition Fee

Wollongong (On Campus): $75387 (2026) total course fee

Intakes

Trimester 3 2026

Study Mode

On Campus

Eligibility

Entry Requirements

General Requirements

Domestic Students

A recognised bachelor’s degree in any discipline with an equivalent average mark of 50%. OR A Graduate Certificate or Graduate Diploma in any discipline with an equivalent average mark of 50%. OR A recognised master's degree in any discipline with an equivalent average mark of 50%. Other tertiary qualifications, combined with extensive professional work experience, may also be considered.

Work and life experience:

Admission to UOW is primarily based on your academic qualifications, with work or life experience generally not considered. If you do not meet the academic requirements for this course, we recommend exploring recognised pathway programs, such as those offered by UOW College or the TAFE Tertiary Preparation Certificate (TPC).
For more information, please refer to the UOW Admissions Information page.

Domestic applicants with overseas qualifications:

UOW recognises a range of overseas higher education qualifications. Your qualifications will be assessed for equivalence to Australian qualifications and the admission requirements for this course. Documents issued in a language other than English must be accompanied by an official English translation.
For more information, contact the UOW Future Students Team.

English language proficiency:

All UOW courses are taught in English and require varying levels of proficiency. If English is not your first language, you must meet the University’s English Language Requirements, which differ by course.
Accepted international test results include IELTS, TOEFL, PTE, Cambridge, and OET for specific health-related courses.
Alternatively, you can fulfill the requirement by completing an English course at UOW College.

International Students

Academic Entry Requirements:

A recognised bachelor’s degree in any discipline with an equivalent average mark of 50%. ORA Graduate Certificate or Graduate Diploma in any discipline with an equivalent average mark of 50%. OR A recognised master's degree in any discipline with an equivalent average mark of 50%. Other tertiary qualifications, combined with extensive professional work experience, may also be considered.

English Language Requirements:

The following level of English is required to gain admission to this program:
UOW College: English for Tertiary Studies: Credit (weighted average mark of 65 overall and minimum 50 in Academic Reading and Writing) Other qualifications may also be considered. Full details can be found on our English Language Requirements website.

IELTS Academic:

Overall Score 6.5, Reading 6.0, Writing 6.0, Listening 6.0, Speaking 6.0

TOEFL (Internet-based):

Overall Score 88, Reading 18, Writing 18, Listening 18, Speaking 18

Career & Study Pathways

Where this takes you

Career Opportunities

Advertising Officer
Brand Manager
Consumer Researcher
Copywriter
Corporate Communications Specialist
Digital Marketer
Media Relations Officer
Marketing Automation Specialist
Product Development
Public Relations Manager
Publicity Agent
Social Media Manager

Quality & Recognition

Accreditation & Migration

Academic Regulator

TEQSA

Accreditation Status

Accredited

Course Content

Units of Competency

All Units17 units

MARK935

Marketing Strategy

Marketing Specialised Subjects — 6 credit points

MARK940

Marketing Communications

Marketing Specialised Subjects — 6 credit points

MARK901

Digital Marketing

Marketing Specialised Subjects — 6 credit points

MARK936

Consumer Behaviour

Marketing Specialised Subjects — 6 credit points

MARK920

Social Marketing

Marketing Specialised Subjects — 6 credit points

MARK902

Big Data & Marketing Analytics

Marketing Specialised Subjects — 6 credit points

BUS 922

Business Research Capstone

Capstone — 6 credit points

MGNT978

Cross Cultural Management