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Course Overview
Study at a top 3 business school in Victoria* and prepare for a leadership role in the dynamic, fast-paced world of sport. Deakin's Master of Business (Sport Management) is Australia's leading postgraduate sport management course that will give you the practical skills and industry insights to lead at elite, semi-elite or recreational levels. Learn from industry experts and benefit from Deakin's strong connections with professional organisations such as the Geelong Football Club and the Melbourne Vixens. These strong industry relationships feed directly into the course design and teaching. As a result, you will gain the expertise to deliver on all strategic dimensions of the industry, including marketing, technology and innovation, governance, stadium and event management, as well as participation development. With one of strongest sporting sectors in the world, Australians take the business of sport seriously. Underpinning this multi-billion dollar industry are the professionals who lead, manage and grow sporting organisations across codes and contexts. Whether your ambition is to drive participation or run elite-level competitions, Deakin will prepare you to turn your passion into a rewarding career. The Master of Business (Sport Management) has a hands-on, career focused learning approach to enable you to build workplace resilience and succeed in the field. Our sport management work-integrated learning opportunities help you combine the concepts you learn with practical workplace experience, integrating your knowledge as you connect and network with industry professionals. You will have the opportunity to gain a global perspective on sport management through international consultancy experiences, internships, volunteering placements and study abroad programs – both face-to-face and virtual. *AFR BOSS Best Business Schools 2024
Eligibility
Career & Study Pathways
Quality & Recognition
Course Content
Introduction to the Sport Industry
The Sport Workplace
Sport and the Law
Sport Marketing
Sport Ethics and Integrity
Accounts, Accountability and Governance
Sport Business Innovation and Technology
Fan and Participant Engagement
Sport Governance
Strategic Management (Capstone)
Academic Integrity and Respect at Deakin
0-credit-point compulsory unit to be completed in the first trimester of study
Sport Business Analytics
Recommended Sport Management elective unit
Sport Policy and Development
Recommended Sport Management elective unit
Sport Media and Broadcasting
Recommended Sport Management elective unit
Sport Events and Venue Operations
Recommended Sport Management elective unit
Sport Industry Experience
Recommended Sport Management elective unit
Common Questions
The duration depends on your previous qualifications and professional experience. You can complete the course in 1 year full-time (8 credit points) with maximum admission credit, 1.5 years full-time (12 credit points) with partial admission credit, or 2 years full-time (16 credit points) without admission credit. You may also fast-track your degree by studying in the optional third trimester.
Yes, the course is available both on campus at Deakin's Burwood (Melbourne) Campus and fully online, with intakes available in both Trimester 1 (March) and Trimester 2 (July) at both locations. Deakin's blend of online and on-campus learning means you can balance work, study and personal development.
The estimated tuition fee is $34,200 for 1 year full-time for a full-fee paying place. This is a guide only and represents typical first-year tuition fees. The actual cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of Prior Learning. You may be eligible for a HELP loan, and Deakin alumni may be eligible for a 10% discount on enrolment fees applied per unit.
Deakin has strong connections with professional organisations such as the Geelong Football Club and the Melbourne Vixens, and these industry relationships feed directly into the course design and teaching. Students may also have opportunities to visit, work or volunteer at Melbourne's sports precinct, including the Melbourne Cricket Ground (MCG), Melbourne Park, AAMI Park or the National Sports Museum. International consultancy experiences, internships, volunteering placements and study abroad programs are also available.
Students must complete 6 credit points of open elective units. Recommended Sport Management electives include Sport Business Analytics (MMS706), Sport Policy and Development (MMS713), Sport Media and Broadcasting (MMS773), Sport Events and Venue Operations (MMS774), and Sport Industry Experience (MMS776). Open electives can also be chosen from a wide range of level 7 study areas across the University, subject to availability and meeting any pre-requisites. Students can also mix and match Deakin stackable short courses (0.5cp microcredentials) to earn up to 2 credit points towards their degree.
Application
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Step 02
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Step 03
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Master of Nursing · Griffith University
