Course Overview

About This Course

The Creative Business Management suite of degrees equips students with the skills, knowledge, and strategic thinking needed to navigate and lead in the evolving workforce. This program fosters a deep understanding of creative purpose, technological advancements, future-thinking, and entrepreneurial strategies, preparing students to develop sustainable and impactful creative careers.

Where You Can Study

Available Locations

Brisbane

Level 5, 102 Adelaide Street, Brisbane, QLD 4000

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Eligibility

Entry Requirements

General Requirements

Direct Entry (Domestic & International): You may be considered for direct entry to the course if you have successfully completed a recognised bachelor's degree or higher in a related field of study within the last 10 years.
Experience-Based Entry (Domestic & International): You may be considered for experience-based entry to a course based on a combination of your educational achievements and the skills you have developed through professional, work and/or life experience, creative practice, and/or non-accredited learning.
English Proficiency (International applicants): APAC's English proficiency requirements of IELTS (Academic) score of 6.5 with no band score below 6.0 (or equivalent).
Genuine Student Requirement (International applicants): Must satisfy APAC's Genuine Student (GS) requirement.
Required Documents (Direct Entry): Curricular vita (CV) on the provided template; certified copy of academic transcript/s and award certificate/s for your Bachelor qualification or higher in a related field; certified copy of identity documents; a 200-300 word entry statement.
Required Documents (Experience-Based Entry): Certified copy of Australian Year 12 Statement of Results or equivalent; certified copy of identity documents; a 200-300 word entry statement; curricular vita (CV) on the provided template; evidence of creative and/or professional practice on the provided template.
Required Documents (International Direct Entry): CV on provided template; certified copy of academic transcript/s and award certificate/s in original language and official English translations (if applicable); certified copy of identity page of Passport; a 200-300 word entry statement; copy of English proficiency test results.
Required Documents (International Experience-Based Entry): Certified copy of Year 12 transcript and completion certificate or equivalent in original language and official English translation (if applicable); certified copy of identity page of Passport; a 200-300 word entry statement; CV on provided template; evidence of creative and/or professional practice on the provided template; copy of English proficiency test results.

Career & Study Pathways

Where this takes you

Career Opportunities

Technical Roles: Digital Marketing Manager, Social Media Manager, Digital Campaign Manager, SEO and Analytics Specialist, Digital Communications Lead, Digital Project Manager. Creative Roles: Content Strategist, Creative Strategist, Brand Manager, Creative Producer, Marketing and Innovation Manager, Community Engagement Strategist.

Quality & Recognition

Accreditation & Migration

Academic Regulator

TEQSA

Accreditation Status

Accredited

Course Content

Units of Competency

All Units14 units

CBM401

Introduction to Creativity

CBM402

Creative Futures

CBM403

Creative Technologies

CBM404

Events, Marketing and Entrepreneurship

CBM501

Creative Project Design and Management

CBM502

Critical Cultural Perspectives

CBM503

Research and Evaluation

CBM504

Community Arts and Cultural Events

MDM601

Work Integrated Learning in Digital Marketing I

MDM603

Integrated Social Media Marketing for Creatives

MCL604

Creative Leadership Development

MDM611

Work Integrated Learning in Digital Marketing II

MDM613

Advanced Digital Marketing Techniques for Creatives

MCL614

Applied Creative Leadership

Common Questions

Frequently Asked Questions

What are the fees for the Master of Creative Business Management (Digital Marketing)?

The program fee is $20,000 AUD per year for domestic students and $24,000 AUD per year for international students. FEE-HELP is available for eligible Australian citizens looking to study a master's degree.

When can I apply and what are the intake dates?

Applications are open anytime. The upcoming intakes are Semester 1 in May and Semester 2 in August.

What entry pathways are available if I don't have a related bachelor's degree?

APAC offers an experience-based entry pathway where you may be considered based on a combination of your educational achievements and the skills you have developed through professional, work and/or life experience, creative practice, and/or non-accredited learning.

What English language requirements must international students meet?

International applicants must satisfy APAC's English proficiency requirements of an IELTS (Academic) score of 6.5 with no band score below 6.0 (or equivalent), as well as APAC's Genuine Student (GS) requirement.

What support services are available to students enrolled in this course?

APAC offers a range of student support services including enrolment support, mental health and wellbeing support (including free on-campus counselling through a qualified psychologist and access to AccessEAP for up to three hours of free counselling per academic year), disability and accessibility support, First Nations student support, academic progression and English language support, careers and employability guidance, and student accommodation assistance.

Application

How to Apply

Three simple steps to get enrolled

Step 01

Enquire

Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.

Step 02

Submit Documents

Our team will guide you on exactly which documents to prepare and submit.

Step 03

Get Enrolled

Receive your offer letter and confirm your enrolment. Welcome to the course!

Course Snapshot

Salary, careers & skills

Typical Salary

Entry-level (0-2 years)AUD $55,000 to $72,000 per year

Early Career (2-5 years)AUD $72,000 to $95,000 per year

Mid-Level (5-10 years)AUD $95,000 to $125,000 per year

Career Paths

Digital Marketing CoordinatorDigital Marketing SpecialistSEO Specialist / SEO AnalystSEM / Paid Search SpecialistSocial Media Manager

Key Skills

Search Engine Optimisation (SEO) — on-page, off-page, and technicalSearch Engine Marketing (SEM) and paid advertising (Google Ads, Meta Ads)Social media strategy and community managementContent marketing and copywriting for digital channelsEmail marketing campaign design and automation

Full Course Overview

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