Master of Digital Marketing

You will develop expertise in social media marketing, channel management, content marketing, retail, metrics and analytics. You will also gain skills in designing the digital customer experience, digital metrics, and crafting viral content, and become adept in analysing and solving complex digital marketing problems.

Yes, the course includes an industry internship where you can develop job-ready skills and build your professional networks in your area of interest. You will also explore best-practice examples from industry thought leaders and learn from case studies presented by marketing professionals.

The course has two intake periods: March and July each year, and is offered on campus at Parkville.

The course takes 1.5 years to complete full time, or 3 years if studying part time.

Students at Melbourne Business School can access a wide range of support including the Careers Skills Development Program (featuring a Career Mentoring Program and workshops on networking and CV writing), student clubs such as the Global Consulting Group offering pro-bono consulting, as well as case competitions and start-up pitch events.