Course Overview

About This Course

Attracting and retaining talented people while engaging customers in a competitive digital market is a highly valued capability in today's workforce. Studying a Master of Human Resource Management with a Master of Marketing equips you with expertise in people management and strategic marketing, giving you a distinctive skill set in roles where culture, communication and performance intersect.

Employers increasingly expect leaders to build strong workplace cultures while also strengthening brand reputation and customer trust. Studying both master's prepares you to influence behaviour, manage change and communicate with clarity across organisations. You will develop the ability to understand both internal audiences, including employees and leaders, and external audiences such as customers and stakeholders, making you a valuable contributor to organisational strategy and leadership.

With integrated strengths in human resource management and modern marketing practice, you will graduate ready to support organisational capability, drive engagement and contribute to success in dynamic, competitive industries.

By completing this double master's program, students will earn two master's degrees in two years and build expertise in two in-demand areas of business.

The Master of Human Resource Management builds the professional capability required to manage, develop and lead people effectively. You will explore recruitment and selection, performance management, learning and development, workplace health and safety, and the legal and regulatory requirements that shape the employment relationship. The degree prepares aspiring managers and team leaders to build positive workplace cultures, support employee experience, and develop organisational capability through strategic human resource management.

The Master of Marketing deepens your understanding of how digital platforms, consumer behaviour and emerging technologies shape modern marketing practice. You will explore AI‑driven digital marketing, big data in marketing analytics, digital media strategy, brand communication, and consumer insights. Through interactive learning and real‑world projects, you build the ability to combine creativity with analytical thinking to design campaigns and strategies that deliver measurable business outcomes.

Studying the Master of Human Resource Management alongside the Master of Marketing supports the integration of workforce capability, organisational culture, and customer and brand strategy. The combined program develops the capacity to align employee experience with organisational values, support change through effective communication, and contribute to both internal culture and external engagement. Graduates are prepared to work across HR and marketing functions in organisations where people, communication, and performance are closely interconnected.

Eligibility

Entry Requirements

Requirements

A recognised bachelor's degree in any discipline with an equivalent average mark of 50%.
OR A Graduate Certificate or Graduate Diploma in any discipline with an equivalent average mark of 50%.
OR A recognised master's degree in any discipline with an equivalent average mark of 50%.
Other tertiary qualifications, combined with extensive professional work experience, may also be considered.
Admission to UOW is primarily based on your academic qualifications, with work or life experience generally not considered.
If you have completed or partially completed studies at an approved university or tertiary institution, you may be eligible for entry to UOW (domestic applicants with overseas qualifications must provide academic records, and your course must be at least one-sixth complete; non-English documents must include an official English translation).
All UOW courses are taught in English; if English is not your first language, you must meet the University's English Language Requirements. Accepted international test results include IELTS, TOEFL, PTE, Cambridge, and OET for specific health-related courses. Alternatively, you can fulfill the requirement by completing an English course at UOW College.

Career & Study Pathways

Where this takes you

Career Opportunities

Graduates are prepared to work across HR and marketing functions in organisations where people, communication, and performance are closely interconnected. The combined program develops the capacity to align employee experience with organisational values, support change through effective communication, and contribute to both internal culture and external engagement.

Quality & Recognition

Accreditation & Migration

Accreditation Details

Academic Regulator

TEQSA

Accreditation Status

Accredited

Common Questions

Frequently Asked Questions

How long does it take to complete the Master of Human Resource Management – Master of Marketing double degree?

The program takes 2 years full-time, or the part-time equivalent. By completing this double master's program, students will earn two master's degrees in two years and build expertise in two in-demand areas of business.

What are the entry requirements for this double master's program?

Applicants need a recognised bachelor's degree in any discipline with an equivalent average mark of 50%, or a Graduate Certificate or Graduate Diploma in any discipline with an equivalent average mark of 50%, or a recognised master's degree in any discipline with an equivalent average mark of 50%. Other tertiary qualifications combined with extensive professional work experience may also be considered.

Is the Master of Marketing professionally accredited?

Yes. The Master of Marketing is recognised by the Chartered Institute of Marketing (UK) as part of its Graduate Gateway program. Graduates may also be eligible for membership of the Australian Marketing Institute (AMI).

What are the fees for this course?

For 2026, the session fee is $16,753 and the total indicative course fee is $75,387 for on-campus study at Wollongong. These fees are subject to change from year to year; however, if you receive an offer to study at UOW, your fees will be fully confirmed at the time of your offer.

Can I receive credit for prior learning to shorten the duration of the program?

Yes. If you have completed prior studies or relevant professional experience, you can request course credit or subject exemptions to reduce the duration and cost of your program. UOW values lifelong learning and recognises various types of prior learning, regardless of how or where it was obtained. For more information, refer to UOW's Credit for Prior Learning page.

Application

How to Apply

Three simple steps to get enrolled

Step 01

Enquire

Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.

Step 02

Submit Documents

Our team will guide you on exactly which documents to prepare and submit.

Step 03

Get Enrolled

Receive your offer letter and confirm your enrolment. Welcome to the course!

Processing time: Offer letter issued within approximately 1 business days.

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