Master of Human Resource Management - Master of Marketing

Attracting and retaining talented people while engaging customers in a competitive digital market is a highly valued capability in today's workforce. Studying a Master of Human Resource Management with a Master of Marketing equips you with expertise in people management and strategic marketing, giving you a distinctive skill set in roles where culture, communication and performance intersect. Employers increasingly expect leaders to build strong workplace cultures while also strengthening brand reputation and customer trust. Studying both master’s prepares you to influence behaviour, manage change and communicate with clarity across organisations. You will develop the ability to understand both internal audiences, including employees and leaders, and external audiences such as customers and stakeholders, making you a valuable contributor to organisational strategy and leadership. With integrated strengths in human resource management and modern marketing practice, you will graduate ready to support organisational capability, drive engagement and contribute to success in dynamic, competitive industries. By completing this double master’s program, students will earn two master’s degrees in two years and build expertise in two in-demand areas of business. Fee subsidised places available The Master of Human Resource Management builds the professional capability required to manage, develop and lead people effectively. You will explore recruitment and selection, performance management, learning and development, workplace health and safety, and the legal and regulatory requirements that shape the employment relationship. The degree prepares aspiring managers and team leaders to build positive workplace cultures, support employee experience, and develop organisational capability through strategic human resource management. The Master of Marketing deepens your understanding of how digital platforms, consumer behaviour and emerging technologies shape modern marketing practice. You will explore AI‑driven digital marketing, big data in marketing analytics, digital media strategy, brand communication, and consumer insights. Through interactive learning and real‑world projects, you build the ability to combine creativity with analytical thinking to design campaigns and strategies that deliver measurable business outcomes. Studying the Master of Human Resource Management alongside the Master of Marketing supports the integration of workforce capability, organisational culture, and customer and brand strategy. The combined program develops the capacity to align employee experience with organisational values, support change through effective communication, and contribute to both internal culture and external engagement. Graduates are prepared to work across HR and marketing functions in organisations where people, communication, and performance are closely interconnected.