Course Overview

About This Course

Employers value professionals who can guide international expansion and global strategy while also delivering effective, data‑driven marketing outcomes. Studying a Master of International Business with a Master of Marketing develops this capability by combining insight into how global businesses operate with advanced, technology‑enabled marketing expertise. These master's will build your ability to assess international business environments, including economic conditions, regulatory frameworks and cultural dynamics and use this understanding to inform marketing strategy. You will learn how organisations operate across borders and how to adapt strategic objectives and marketing actions that relate to global and local markets. Alongside these skills, you will strengthen your capability in digital and data‑driven marketing. You develop skills in analysing consumer behaviour, designing technology‑enabled campaigns and using data to guide decision‑making. Graduates are well prepared to work with international teams, agencies and a wide range of stakeholders, bringing together global awareness, strategic thinking and marketing execution to deliver results in competitive international environments. By completing this double master's program, students will earn two master's degrees in two years and build expertise in two in‑demand areas of business. The Master of International Business is designed to enhance the capabilities of business managers within the global business landscape. Students will develop knowledge and skills in identifying and analysing global business strategy issues and provide sustainable recommendations. The Master of Marketing deepens your understanding of how digital platforms, consumer behaviour and emerging technologies shape modern marketing practice. You will explore AI‑driven digital marketing, big data in marketing analytics, digital media strategy, brand communication, and consumer insights. Through interactive learning and real‑world projects, you build the ability to combine creativity with analytical thinking to design campaigns and strategies that deliver measurable business outcomes. Studying these master's will teach you how to apply international business insight directly to marketing practice across diverse markets. Graduates will gain the capability to adapt strategy to different economic, cultural, and regulatory contexts, ensuring marketing decisions align with broader business goals. This integrated perspective will enable you to translate strategic direction into effective, market‑ready outcomes in complex international environments.

Eligibility

Entry Requirements

Requirements

A recognised bachelor's degree in any discipline with an equivalent average mark of 50%.
OR A Graduate Certificate or Graduate Diploma in any discipline with an equivalent average mark of 50%.
OR A recognised master's degree in any discipline with an equivalent average mark of 50%.
Other tertiary qualifications, combined with extensive professional work experience, may also be considered.
If English is not your first language, you must meet the University's English Language Requirements. Accepted international test results include IELTS, TOEFL, PTE, Cambridge, and OET (for specific health-related courses). Alternatively, you can fulfil the requirement by completing an English course at UOW College.
Domestic applicants with overseas qualifications: If you have completed or partially completed studies at an approved university or tertiary institution, you may be eligible for entry. Academic records are required and your course must be at least one-sixth complete. Non-English documents must include an official English translation.

Career & Study Pathways

Where this takes you

Career Opportunities

Advertising Officer, Consumer Researcher, Copywriter, Corporate Communications Specialist, Digital Marketer, Foreign Exchange Trader, Government Officer in the Department of Foreign Trade and Affairs, Importer/Exporter, Market Analyst, Media Relations Officer, Product Development, Public Relations Manager, Publicity Agent, Social Media Manager, Trade Specialist

Quality & Recognition

Accreditation & Migration

Accreditation Details

Academic Regulator

TEQSA

Accreditation Status

Accredited

Common Questions

Frequently Asked Questions

What two degrees will I earn upon completing this program?

Upon completing this double master's program, you will earn both a Master of International Business and a Master of Marketing in two years, building expertise in two in‑demand areas of business.

Is this course professionally recognised by any industry bodies?

Yes. The Master of Marketing is recognised by the Chartered Institute of Marketing (UK) as part of its Graduate Gateway program. Graduates may also be eligible for membership of the Australian Marketing Institute (AMI).

What are the tuition fees for this course?

For international students studying on campus at Wollongong in 2026, the session fee is $16,753 and the total indicative course fee is $75,387. These fees are subject to change from year to year, and fees will be fully confirmed at the time of your offer.

When can I start this course and what are the application deadlines?

The course starts in Trimester 3 2026 (session start: 24 August 2026), with an international application deadline of 2 June 2026 and a domestic direct application deadline of 30 June 2026. Further intakes are available in Trimester 1 2027 (starting 8 February 2027) and Trimester 2 2027 (starting 17 May 2027).

Can I receive credit for prior learning to reduce the duration or cost of the program?

Yes. If you have completed prior studies or relevant professional experience, you can request course credit or subject exemptions to reduce the duration and cost of your program. UOW values lifelong learning and recognises various types of prior learning, regardless of how or where it was obtained. For more information, refer to UOW's Credit for Prior Learning page.

Application

How to Apply

Three simple steps to get enrolled

Step 01

Enquire

Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.

Step 02

Submit Documents

Our team will guide you on exactly which documents to prepare and submit.

Step 03

Get Enrolled

Receive your offer letter and confirm your enrolment. Welcome to the course!

Processing time: Offer letter issued within approximately 1 business days.

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