Course Overview

About This Course

Employers value professionals who can guide international expansion and global strategy while also delivering effective, data‑driven marketing outcomes. Studying a Master of International Business with a Master of Marketing develops this capability by combining insight into how global businesses operate with advanced, technology‑enabled marketing expertise. These master's will build your ability to assess international business environments, including economic conditions, regulatory frameworks and cultural dynamics and use this understanding to inform marketing strategy. You will learn how organisations operate across borders and how to adapt strategic objectives and marketing actions that relate to global and local markets. Alongside these skills, you will strengthen your capability in digital and data‑driven marketing. You develop skills in analysing consumer behaviour, designing technology‑enabled campaigns and using data to guide decision‑making. Graduates are well prepared to work with international teams, agencies and a wide range of stakeholders, bringing together global awareness, strategic thinking and marketing execution to deliver results in competitive international environments. By completing this double master’s program, students will earn two master’s degrees in two years and build expertise in two in‑demand areas of business. Fee subsidised places available The Master of International Business is designed to enhance the capabilities of business managers within the global business landscape. Students will develop knowledge and skills in identifying and analysing global business strategy issues and provide sustainable recommendations. The Master of Marketing deepens your understanding of how digital platforms, consumer behaviour and emerging technologies shape modern marketing practice. You will explore AI‑driven digital marketing, big data in marketing analytics, digital media strategy, brand communication, and consumer insights. Through interactive learning and real‑world projects, you build the ability to combine creativity with analytical thinking to design campaigns and strategies that deliver measurable business outcomes. Studying these master's will teach you how to apply international business insight directly to marketing practice across diverse markets. Graduates will gain the capability to adapt strategy to different economic, cultural, and regulatory contexts, ensuring marketing decisions align with broader business goals. This integrated perspective will enable you to translate strategic direction into effective, market‑ready outcomes in complex international environments.

Where You Can Study

Available Locations

Sydney

Tower 1 'Darling Park, Level 2, 201 Sussex St, Sydney, NSW 2000

Open in Maps ↗

Student Information

Fees & Entry by Student Type

Tuition Fee

Wollongong (On Campus): $75387 (2026) total course fee

Intakes

Trimester 3 2026

Study Mode

On Campus

Eligibility

Entry Requirements

General Requirements

Domestic Students

A recognised bachelor’s degree in any discipline with an equivalent average mark of 50%. OR A Graduate Certificate or Graduate Diploma in any discipline with an equivalent average mark of 50%. OR A recognised master's degree in any discipline with an equivalent average mark of 50%. Other tertiary qualifications, combined with extensive professional work experience, may also be considered.

Work and life experience:

Admission to UOW is primarily based on your academic qualifications, with work or life experience generally not considered. If you do not meet the academic requirements for this course, we recommend exploring recognised pathway programs, such as those offered by UOW College or the TAFE Tertiary Preparation Certificate (TPC).
For more information, please refer to the UOW Admissions Information page.

Domestic applicants with overseas qualifications:

UOW recognises a range of overseas higher education qualifications. Your qualifications will be assessed for equivalence to Australian qualifications and the admission requirements for this course. Documents issued in a language other than English must be accompanied by an official English translation.
For more information, contact the UOW Future Students Team.

English language proficiency:

All UOW courses are taught in English and require varying levels of proficiency. If English is not your first language, you must meet the University’s English Language Requirements, which differ by course.
Accepted international test results include IELTS, TOEFL, PTE, Cambridge, and OET for specific health-related courses.
Alternatively, you can fulfill the requirement by completing an English course at UOW College.

International Students

Academic Entry Requirements:

A recognised bachelor’s degree in any discipline with an equivalent average mark of 50%. ORA Graduate Certificate or Graduate Diploma in any discipline with an equivalent average mark of 50%. OR A recognised master's degree in any discipline with an equivalent average mark of 50%. Other tertiary qualifications, combined with extensive professional work experience, may also be considered.

English Language Requirements:

The following level of English is required to gain admission to this program:
UOW College: English for Tertiary Studies: Credit (weighted average mark of 65 overall and minimum 50 in Academic Reading and Writing) Other qualifications may also be considered. Full details can be found on our English Language Requirements website.

IELTS Academic:

Overall Score 6.5, Reading 6.0, Writing 6.0, Listening 6.0, Speaking 6.0

TOEFL (Internet-based):

Overall Score 88, Reading 18, Writing 18, Listening 18, Speaking 18

Career & Study Pathways

Where this takes you

Career Opportunities

Advertising Officer
Consumer Researcher
Copywriter
Corporate Communications Specialist
Digital Marketer
Foreign Exchange Trader
Government Officer in the Department of Foreign Trade and Affairs
Importer/Exporter
Market Analyst
Media Relations Officer
Product Development
Public Relations Manager
Publicity Agent
Social Media Manager
Trade Specialist

Quality & Recognition

Accreditation & Migration

Academic Regulator

TEQSA

Accreditation Status

Accredited

Course Content