Master of Management (Marketing)

Yes, the Master of Management (Marketing) is ideal for business and non-business backgrounds alike. Students who haven't studied business before will build a strong foundation in disciplines like accounting, finance, and management. Course credit is also available for students with a business background, and a 1.5-year option is available for those with prior business study.

Yes, the course is accredited by the Australian Marketing Institute, making it well-regarded by employers and closely aligned with industry needs.

Students can complete an internship or a consulting subject to solve a real company problem. These industry placements can take place in Melbourne, Paris, Kuala Lumpur, or London.

Students at Melbourne Business School can access the Careers Skills Development Program, which includes the Career Mentoring Program and workshops on skills such as effective networking and writing a great CV. Students can also join faculty clubs like the Global Consulting Group, participate in the MBS Case Competition, and take part in startup pitch competitions.

The course covers a range of specialist marketing areas including marketing strategy, customer behaviour, relationship marketing, branding, neuromarketing, and international marketing, alongside foundational business disciplines.