Course Overview

About This Course

Immerse yourself in the exhilarating world of marketing leadership, with our Master of Marketing tailored for aspiring senior marketing managers! Dive into a curriculum designed to equip you with the essential foundations, and specialised insights crucial for thriving in today's fast-paced business landscape. Explore the dynamic application of marketing across different marketing sectors. With a practice-oriented approach, our course ignites your problem-solving genius and sharpens your decision-making to tackle the ever-evolving challenges of dynamic markets head-on. Be at the forefront of marketing innovation, gaining advanced knowledge of emerging technologies, and contemporary trends that shape the marketing landscape. Cap off your exhilarating learning adventure with a major, high-level consulting project, where you'll put your newfound expertise to the test and emerge as a visionary marketing leader ready to conquer the global stage.

Where You Can Study

Available Locations

Eveleigh NSW 2015, Sydney

Bay 3, 2 Locomotive Street, Australian Technology Park, Eveleigh, NSW 2015

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Eligibility

Entry Requirements

General Requirements

An Australian bachelor's degree (or equivalent qualification, including an overseas qualification); or
Completion of a graduate certificate or graduate diploma in any field
English Language Requirements: IELTS Academic — a minimum overall score of 6.0 with no individual band less than 5.5
International students are required to maintain a full-time study load on campus basis

Career & Study Pathways

Where this takes you

Career Opportunities

The Master of Marketing prepares graduates for diverse career opportunities in today's fast-evolving marketing landscape. Possible career paths include Marketing Manager, Digital Marketing Manager, Marketing Communications Manager, Product Marketing Manager, International Marketing Specialist, Market Research Analyst, Customer Insights Analyst and Business Development Manager.

Quality & Recognition

Accreditation & Migration

Academic Regulator

TEQSA

Accreditation Status

Accredited

Course Content

Units of Competency

All Units12 units

TMKT601

Marketing Management

TACC602

Accounting for Business

TECO602

Economic Environment of Business

TMKT611

Marketing with AI

TMKT602

Buyer Behaviour

TMKT610

Digital Marketing

TBUS610

E-Business Strategies

TMKT603

International Marketing Management

TMKT604

Integrated Marketing Communications

TMKT605

Reputation and Brand Management

TMKT606

Strategic Marketing

TBUS620

Business Strategy Capstone

Common Questions

Frequently Asked Questions

How long does it take to complete the Master of Marketing?

The Master of Marketing takes 2 years full-time or 4 years part-time. International students are required to maintain a full-time study load on campus.

Can I exit the program early with a lower qualification?

Yes. This course is offered in nested suites with a Graduate Certificate in Business and Graduate Diploma of Marketing. You can exit after the required four units with a graduate certificate, after eight units with a graduate diploma, or complete all 12 units and graduate with a Master of Marketing.

What are the English language requirements for this course?

Applicants must meet the IELTS Academic English language requirements, which require a minimum overall score of 6.0 with no individual band less than 5.5.

What assessment methods are used in the Master of Marketing?

Assessment methods are designed to encourage learning, provide feedback and measure achievement of unit learning outcomes. Forms of assessment vary among units and include research reports, projects, essays, group work, presentations, problem solving and case studies as well as tests, quizzes and examinations. In capstone units, assessments may include industry engagement and an extensive report.

Is Recognition of Prior Learning (RPL) available for this course?

Yes, Recognition of Prior Learning (RPL) is available and will be assessed in accordance with IMC's RPL policy and procedure. Prospective students can refer to the Application for Recognition of Prior Learning and the RPL policy and procedure for further details.

Application

How to Apply

Three simple steps to get enrolled

Step 01

Enquire

Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.

Step 02

Submit Documents

Our team will guide you on exactly which documents to prepare and submit.

Step 03

Get Enrolled

Receive your offer letter and confirm your enrolment. Welcome to the course!

Course Snapshot

Salary, careers & skills

Typical Salary

Entry-level (0-2 years)AUD $55,000 to $75,000 per year

Early Career (2-5 years)AUD $75,000 to $95,000 per year

Mid-Level (5-10 years)AUD $95,000 to $120,000 per year

Career Paths

Marketing CoordinatorCommunications OfficerDigital Marketing SpecialistSocial Media ManagerBrand Manager

Key Skills

Strategic marketing planning and campaign developmentDigital marketing and search engine optimisation (SEO/SEM)Content creation and copywriting for diverse platformsSocial media management and community engagementBrand management and brand identity development

Full Course Overview

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