Master of Marketing

Griffith University

CRICOS Institution Code 00233E

Duration

78 weeks

Delivery

On-campus

Study Load

Blended (on-campus and online options)

Intakes

—

Course Overview

About This Course

The Brisbane South (Nathan) offering of this program is scheduled to be delivered at the Treasury Building at our Brisbane City campus in 2027. If scheduled opening is delayed, courses may be delivered all or in part at our other Brisbane locations.

Advance your career with a Master of Marketing and become a strategic leader in today's data-driven, digitally connected marketplace. Designed for ambitious professionals, this degree builds advanced expertise in digital marketing, brand strategy, consumer behaviour and marketing analytics to position you for senior and specialist roles.

Highlights of studying the Master of Marketing

Build advanced capability in digital marketing, integrated marketing communications and AI-enabled marketing strategies.
Develop the strategic insight and analytical capability required to create value, build competitive advantage and deliver measurable business results.
Better understand advanced consumer behaviour theory and application.
Design and evaluate sustainable brand strategies across sectors.
Examine international marketing strategy, corporate communications, stakeholder engagement and global market entry decisions.
Eligible students may receive credit for approved recognised prior study and/or relevant professional experience, so you may gain a masters qualification in as little as 1 year of full-time study.

Digital marketing, analytics and the future of the profession

Modern marketers must justify decisions with data. You'll learn how to measure performance, interpret complex datasets and link marketing investment to financial outcomes.

Where You Can Study

Available Locations

Brisbane

Level 8, 333 Ann Street, Brisbane, QLD 4000

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Student Information

Fees & Entry by Student Type

Provider's Published Fee

AUD $34,000 per year

Duration

78 weeks

Intakes

Trimester 1 | Trimester 2

Study Mode

Blended (on-campus and online options)

Eligibility

Entry Requirements

General Requirements

Domestic students:

Prerequisites: NIL (no specific prerequisite subjects)
English language: IELTS (Academic) overall band 6.5 or equivalent, for applicants whose prior study was not in English

International students:

A minimum overall band score of 6.5 on International English Language Testing System (Academic) with no sub-score of less than 6.0
OR an overall score of 79 in the internet-based (iBT) Test of English as a Foreign Language with no sub-score less than 19 (applies to tests taken prior to 21 January 2026)
OR an overall score of 4 in the internet-based (iBT) Test of English as a Foreign Language with a minimum score of 4 in each of the listening, reading, and writing skills, and a minimum score of 3.5 in speaking skills (applies to tests taken on or after 21 January 2026)
OR no score less than 3+ in each skill of the International Second Language Proficiency Rating (conducted by International Second Language Proficiency Rating Language Services only)
OR a minimum overall score of 176 (no score less than 169) on Cambridge C1 Advanced or Cambridge C2 Proficiency
OR an overall score of 58 in the Pearson Test of English (Academic) with no score less than 50 (applies to tests taken prior to 7 August 2025)
OR an overall score of 55 in the Pearson Test of English (Academic) with no score less than 47 (applies to tests taken on or after 7 August 2025)
OR an overall score of 70 in the LanguageCert Academic
OR an overall score of 59 in the Michigan English Test (MET)
CRICOS-registered course - international students must hold a valid student visa

Career & Study Pathways

Where this takes you

Career Opportunities

This degree enhances your professional credibility and prepares you for senior marketing and consulting roles across industries including fast moving consumer goods, tourism, entertainment, public relations, advertising and the not-for-profit sector.
Career pathways in Australia and abroad may include:
marketing manager
brand manager
digital marketing strategist
marketing analytics specialist
communications manager
senior marketing consultant.

Quality & Recognition

Accreditation & Migration

Academic Regulator

TEQSA

Accreditation Status

Accredited

Common Questions

Frequently Asked Questions

How long does the Master of Marketing take to complete at Griffith University?

The Master of Marketing at Griffith University has a duration of 78 weeks as listed in the CRICOS registry.

How much does the Master of Marketing cost for international students?

The estimated total course cost for international students is AU$62,932, which includes tuition fees of AU$61,500 and non-tuition fees of AU$1,432.

Where can I study the Master of Marketing at Griffith University?

The Master of Marketing is available at two campus locations: Brisbane South (Nathan) and Gold Coast, both owned and operated by Griffith University.

Is the Master of Marketing eligible for extended Post-Study Work Rights?

No. The Master of Marketing is not eligible for extended Post-Study Work Rights because its broad Field of Education is 08 - Management and Commerce, which is explicitly excluded from the extended Post-Study Work Rights eligibility criteria. Additionally, the course duration of 78 weeks is below the required 92-week minimum.

What is the CRICOS code for the Master of Marketing at Griffith University?

The CRICOS course code for the Master of Marketing at Griffith University is 082407J, and the provider's CRICOS code is 00233E.

Application

How to Apply

Three simple steps to get enrolled

Step 01

Enquire

Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.

Step 02

Submit Documents

Our team will guide you on exactly which documents to prepare and submit.

Step 03

Get Enrolled

Receive your offer letter and confirm your enrolment. Welcome to the course!

Course Snapshot

Typical Salary (AUD)

Entry-level (0-2 years)$55,000 – $75,000/yr

Early Career (2-5 years)$75,000 – $95,000/yr

Mid-Level (5-10 years)$95,000 – $120,000/yr

Career Paths

Marketing Coordinator
Communications Officer
Digital Marketing Specialist
Social Media Manager
Brand Manager

Key Skills

Strategic marketing planning and campaign development
Digital marketing and search engine optimisation (SEO/SEM)
Content creation and copywriting for diverse platforms
Social media management and community engagement
Brand management and brand identity development

Full course overview

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India

Master of Nursing · Griffith University

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