Master of Marketing

Develop the expertise to work in the dynamic and increasingly digital marketplace, with a Master of Marketing from Victoria University. Our specialised marketing course will equip you with the knowledge and practical skills to advance your career in this exciting sector. Through our industry connections and experienced lecturers, you will learn to create and execute successful marketing strategies for local and global businesses and not-for-profit organisations. Our Master of Marketing will give you the skills to formulate and implement industry projects that address complex marketing problems and inform management decision-making. If you have an Australian bachelor degree in marketing (or similar discipline), you may be eligible for an exemption of 48 credit points of study.

If you receive 48 credit points for previous study, you may be able to qualify with a masters in 1.5 years, enabling you to launch your professional marketing career sooner. As part of your study, you will have the opportunity to put theory into practice in the workplace, delivering genuine marketing recommendations within a business setting. Drawing on your study to apply a managerial perspective, you will analyse and solve an authentic business problem and address real marketing issues. This work experience is invaluable when applying for jobs and stepping into a new role and a new marketing career.