Master of Marketing

The Master of Marketing is designed to develop marketers with sound marketing knowledge and analytical skills, and creative ability. The Master of Marketing will prepare graduates to function in rapidly changing marketing environments. More than ever, organisations require marketers who understand marketing issues that directly impact organisational performance.

The Master of Marketing is a postgraduate coursework degree consisting of 160 credit points, taught in English, which normally takes two year of full-time study or part-time equivalent. Admission requirements are normally tertiary qualifications or equivalent.

On successful completion you will be able to:

• Conduct independent research to recommend appropriate solutions to complex business problems.
• Apply creative strategies to evaluate and describe complex marketing problems.
• Evaluate and apply knowledge of marketing theories and principles to marketing problems and activities, in different contexts.
• Examine marketing problems through analysing data, and generating insights about markets, to make informed decisions to design solutions to marketing problems.
• Use effective marketing communication skills (written and oral) to explain and defend a position, and create effective outcomes for stakeholders.
• Recognise and apply social and environmental factors into marketing decision-making and actions.