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104 weeks
Flexible learning options with a combination of online lecture pods and evening classes.
Full Time / Part Time
Q4 (starts 14 September 2026) | Q1 (starts 04 January 2027)
Course Overview
Where You Can Study
Sydney
Level 4, 255 Elizabeth St, Sydney, NSW 2000
Student Information
Tuition Fee
$35,840*
Duration
Full Time: 2 Years (Available Part Time)*
Intakes
Q4 (starts 14 September 2026) | Q1 (starts 04 January 2027)
Study Mode
Full Time / Part Time
Eligibility
Career & Study Pathways
As a graduate of this degree, you can look forward to a broad range of exciting career opportunities in different sectors and industries. Below are some examples of the possible careers you can pursue with this degree:
Quality & Recognition
Academic Regulator
TEQSA
Accreditation Status
AccreditedCourse Content
Information for Decision Making
Core - Group 3 - 2 year pathway — 10 credit points
Understanding Contemporary Organisations
Core - Group 3 - 2 year pathway — 10 credit points
Business Communication Skills
Core - Group 3 - 2 year pathway — 10 credit points
Masters Project
Alternate Subjects - Group 1 - 1 year pathway — 10 credit points
Business Internship
Alternate Subjects - Group 1 - 1 year pathway — 10 credit points
Internship B
Alternate Subjects - Group 2 - 1.5 and 2 year pathway — 10 credit points
Internship A
Alternate Subjects - Group 2 - 1.5 and 2 year pathway — 10 credit points
Business Project B
Alternate Subjects - Group 2 - 1.5 and 2 year pathway — 10 credit points
Business Project A
Alternate Subjects - Group 2 - 1.5 and 2 year pathway — 10 credit points
Customer Experience
Core - Group 2 - 1.5 and 2 year pathway — 10 credit points
Marketing Systems
Core - Group 2 - 1.5 and 2 year pathway — 10 credit points
Frontiers of Branding
Core - Group 1 - 1, 1.5 and 2 year pathways — 10 credit points
Digital Marketing
Core - Group 1 - 1, 1.5 and 2 year pathways — 10 credit points
Multichannel Marketing
Core - Group 1 - 1, 1.5 and 2 year pathways — 10 credit points
Business Analytics in Practice
Core - Group 1 - 1, 1.5 and 2 year pathways — 10 credit points
Social Marketing
Core - Group 1 - 1, 1.5 and 2 year pathways — 10 credit points
MarketingMe
Core - Group 1 - 1, 1.5 and 2 year pathways — 10 credit points
Innovation, Creativity and Foresight
Core - Group 1 - 1, 1.5 and 2 year pathways — 10 credit points
Common Questions
The Master of Marketing can be completed in 2 years full time (160 credit points) for those with an undergraduate degree in any field. However, if you hold a business undergraduate degree, have relevant work experience, or hold a higher qualification in a business or related discipline, you may receive credit and complete the program in 1.5 years or 1 year. Part-time study is also available.
Entry requirements vary by pathway. The 2-year pathway requires an undergraduate degree in any discipline. The 1.5-year pathway requires an undergraduate degree in business, or an undergraduate degree in any discipline plus at least two years of managerial/professional work experience in business management, or five years of general work experience. The 1-year pathway requires an honours degree, graduate certificate, graduate diploma or higher in a business or related discipline, or an undergraduate degree in marketing/related business discipline with a GPA of 5.0 or WAM of 65+, or a business undergraduate degree plus two years of marketing management work experience.
Graduates of the Master of Marketing can pursue a broad range of careers including Social Media Manager, Brand Manager, Customer Insights Manager, Digital Marketing Manager, Product Manager, and Public Relations Manager, across different sectors and industries.
The program features a unique 'MarketingMe' component embedded in the program content, which builds a portfolio of professional skills and enhances employability by focusing on soft skills such as delivering presentations, developing a personal brand, and interview skills. The School of Business also holds AACSB accreditation for excellence in business education, and all students receive complimentary access to Adobe Creative Cloud apps as part of Western's Adobe Creative Campus status.
The Master of Marketing is taught at the Parramatta City campus. Upcoming start dates are 30 March 2026, 22 June 2026, 14 September 2026, and 04 January 2027. The program offers flexible learning options with a combination of online lecture pods and evening classes to help students manage work and family commitments.
Application
Three simple steps to get enrolled
Step 01
Enquire
Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.
Step 02
Submit Documents
Our team will guide you on exactly which documents to prepare and submit.
Step 03
Get Enrolled
Receive your offer letter and confirm your enrolment. Welcome to the course!
Honestly I was lost when I first started looking at Australian colleges. There are just too many options and every agent gives you different info. A friend told me about FindTheCourses and within a week I had shortlisted 3 programs that actually matched my budget and visa situation. My advisor Sanjay was super helpful — never felt like I was being pushed into anything.
Priya Sharma
India
Master of Nursing · Griffith University
