Course Overview

About This Course

In today's highly competitive environment, organisations need skilled marketing professionals who have the ability to lead through the ever-evolving customer and analytics landscape. The marketing profession is receiving more attention than ever before due to the rise and rise of artificial intelligence and the fusing of marketing with digital technologies. The remarkable possibilities presented by the ever-growing volume and diversity of customer data, and the ability of digital and social platforms to intimately interact with audiences has never been more exciting. Bond's Master of Marketing levels up your marketing game. It sharpens your strategic, analytical, and practical skills, empowering you to confidently gather, analyse, and interpret customer and market data in an AI- and digital-first world. The program prepares you to drive change, enhance customer experiences, improve organisational positioning, and strengthen your competitive edge in a global context. You will gain an integrated and hands-on understanding of market-driven business strategies and decision-making, covering market research, consumer behaviour, product and brand management, promotional design, marketing analytics and applied digital and social media marketing with a focus on how to apply AI to supercharge your marketing efforts. The Master of Marketing provides a specialised coursework program designed for marketing professionals looking to enhance their current skills or for those seeking a career change to this exciting, fast-paced field. Throughout each subject in the program, students will learn to apply the latest evidence-based theories and ideas to contemporary, real-world marketing challenges through case studies, projects, guest lectures and work integrated learning. Essential management skills of leadership, collaboration, critical thinking, creative problem-solving and communication are refined through individual and team projects that take on real marketing challenges facing today's organisations.

Eligibility

Entry Requirements

Requirements

Inherent requirements are the essential abilities, knowledge and skills required to successfully complete the program.
Prospective students should learn more about the inherent requirements and make an informed decision about their capacity to undertake the program.

Career & Study Pathways

Where this takes you

Career Opportunities

Graduates may pursue roles in retail (e.g. Woolworths, Coles, Bunnings), financial services (e.g. Commonwealth Bank, Westpac, ANZ, Allianz, AAMI), consumer goods companies (e.g. Procter & Gamble, Unilever, Nestle), and digital marketing agencies (e.g. WME, Reload Media, Web Profits). Top paying roles requiring a marketing qualification in Australia include: Marketing Director (AU$163,000–AU$240,000 p.a.), Senior Marketing Manager (AU$92,000–AU$165,000 p.a.), Digital Marketing Manager (AU$82,000–AU$153,000 p.a.), Marketing Manager (AU$82,000–AU$140,000 p.a.), Product Manager (AU$77,000–AU$150,000 p.a.), Brand Manager (AU$71,000–AU$150,000 p.a.), eCommerce Manager (AU$82,000–AU$163,000 p.a.), Social Media Manager (AU$77,000–AU$153,000 p.a.), and Content Marketing Manager (AU$80,000–AU$120,000 p.a.).

Course Content

Units of Competency

All Units8 units

Marketing Fundamentals

Focuses on the fundamentals of marketing, including acquiring and retaining the right customers through consumer behaviour, market research, market segmentation, targeting, positioning and customer relationship management.

Market Research

Part of semester two; covers market research within an integrated, systematic understanding of market-driven business strategies and decision-making.

Consumer Experiences and Behaviours

Part of semester two; covers consumer behaviour as part of market-driven business strategies.

Integrated Marketing Communications

Part of semester two; covers promotional design and integrated marketing communications.

Marketing Analytics

Advanced knowledge of marketing analytics and its role and importance in supporting marketing strategy.

Strategic Marketing

Focuses on analysing, designing and implementing market-driven strategies to create better customer and stakeholder value.

Statistics option

A statistics subject chosen from available options in semester three.

Digital Marketing for Customer Engagement

Comprehensive understanding of the theory and practice of digital marketing, taken in semester four.

Common Questions

Frequently Asked Questions

How long does it take to complete the Master of Marketing at Bond University?

The program runs for 1 year and 4 months (4 semesters) when studied full-time. Students can also accelerate and complete the program in 12 months or complete it on a part-time basis.

Can I add a specialisation to the Master of Marketing?

Yes. Students can deepen the program's focus on marketing analytics by adding a specialisation in Business Data Analytics, or select from a range of postgraduate offerings to enhance their management competencies or further explore other areas of marketing. One-third of the program can be tailored to a student's individual needs and interests.

What practical skills will I develop during the Master of Marketing?

Throughout the program, students learn through real-world projects rather than final examinations. You will design and run a social media marketing campaign, create an integrated marketing communication plan, design and conduct market research, apply analytical tools to understand marketing problems and generate insights, and develop integrated market strategies. The program also includes case studies, guest lectures, and work integrated learning.

Is there any financial assistance available for the Master of Marketing?

Yes. The Bond Business School Postgraduate Bursary has been developed to financially assist new postgraduate students enrolling in certain programs within the Bond Business School. The bursary is assessed on a variety of factors including your contribution to the community.

What are the starting dates for the Master of Marketing?

The Master of Marketing has multiple intake dates: September 2026, January 2027, September 2027, and January 2028. The program is delivered on-campus at Bond University's Gold Coast Campus.

Application

How to Apply

Three simple steps to get enrolled

Step 01

Enquire

Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.

Step 02

Submit Documents

Our team will guide you on exactly which documents to prepare and submit.

Step 03

Get Enrolled

Receive your offer letter and confirm your enrolment. Welcome to the course!

Processing time: Offer letter issued within approximately 1 business days.

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Master of Marketing