Master of Marketing and Digital Strategy

The University of Newcastle (UoN)

CRICOS Institution Code 00109J

Duration

52 weeks

Delivery

Face to Face, Online

Study Load

Full-time or Part-time

Intakes

—

Course Overview

About This Course

Master Marketing and Digital Strategy This program is comprehensive, contemporary and practical. It equips you with digital transformation skills and data-driven insights to promote socially responsible marketing fostering a strategic and entrepreneurial mindset.

The program can be studied face-to-face at the Newcastle City Precinct, online or a combination of the two, to allow you to balance your professional and personal life and study at a time and pace that suits you. This program develops your understanding of marketing strategy principles, consumer psychology and behaviour, and strategic tactics. Specialisation in particular aspects of marketing is also offered within: The Master of Marketing and Digital Strategy program equips graduates with the essential knowledge and skills to thrive in today s dynamic marketing environment by combining core marketing principles with contemporary digital strategies and digital tools (e.g. generative AI). Emphasising strategic planning, proficient execution, and integration of marketing initiatives across channels, students develop a comprehensive understanding of contextually applying marketing theory and techniques in various industries. With a focus on effective communication across both digital and traditional platforms, and a commitment to socially responsible marketing practices, graduates are prepared to lead marketing teams, drive strategic initiatives, and innovate in both local and global markets.

Where You Can Study

Available Locations

Sydney

55 Elizabeth St, Sydney, NSW 2000

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Student Information

Fees & Entry by Student Type

Provider's Published Fee

AUD 32,560 per year (indicative, 2026)

Duration

52 weeks

Intakes

Trimester 1, Trimester 2, Trimester 3

Study Mode

Full-time or Part-time

Eligibility

Entry Requirements

General Requirements

Entry into the Master of Marketing and Digital Strategy will be available for applicants who have one of the following qualifications:
Bachelor degree plus 1 year relevant work experience or
Bachelor Honours degree or
Graduate Certificate or
Graduate Diploma or
5 years relevant experience or
Successful completion of 30 units of the Graduate Certificate in Marketing and Digital Strategy.
Relevant work experience includes: accounting, business, commerce, communication, economics, finance, human resource management, industrial relations, management, or marketing.
Work experience can be demonstrated through certified copies of all relevant qualifications, a detailed CV and a Statement of Service from your employer confirming your role, duties, and period of employment.

International students

English language proficiency (IELTS Academic or approved equivalent): overall minimum 6.5; no sub-test below 6.
CRICOS course code: 117171J.

Career & Study Pathways

Where this takes you

Career Opportunities

This program will provide you with depth of knowledge of contemporary marketing issues and simultaneously build your skills in analysing situations, marketing opportunities and developing and managing marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction. Marketing career opportunities exist across all industries which span exciting and challenging areas such as marketing strategy and planning, brand management, marketing communications, marketing research, social marketing, digital marketing, and sustainability. The skills and knowledge you will acquire underpin many senior roles including:

• Marketing Coordinator
• Market Research Officer
• Media Analyst
• Marketing Manager
• Brand Manager

Quality & Recognition

Accreditation & Migration

Academic Regulator

TEQSA

Accreditation Status

Accredited

Course Content

Units of Competency

All Units11 units

GSBS6015

Customer Experience Management

GSBS6005

Principles of Marketing Strategy

GSBS6025

Digital Payments and Blockchain Technology

GSBS6013

Consumer Psychology and Behavior

GSBS6032

Social Media and Mobile Marketing

GSBS6014

Digital Marketing Strategy

GSBS6034

Content Creation and Storytelling

GSBS6033

Marketing Analytics and Emerging Technologies

GSBS6300

Media and Advertising Strategy

GSBS6301

Brand Value Creation

GSBS6505

Data Driven Marketing Research

Common Questions

Frequently Asked Questions

What is the CRICOS code for the Master of Marketing and Digital Strategy at UoN?

The CRICOS course code for the Master of Marketing and Digital Strategy at The University of Newcastle is 117171J.

How much does the Master of Marketing and Digital Strategy cost for international students?

The estimated total course cost is AU$47,893, which includes a tuition fee of AU$47,520 and a non-tuition fee of AU$373.

How long does the Master of Marketing and Digital Strategy take to complete?

The Master of Marketing and Digital Strategy has a duration of 52 weeks.

Where is the Master of Marketing and Digital Strategy delivered?

The course is delivered at The University of Newcastle's Newcastle City campus, which is owned and operated by the provider under CRICOS Provider Code 00109J.

Does the Master of Marketing and Digital Strategy qualify for extended Post-Study Work Rights?

No, this course does not qualify for extended Post-Study Work Rights. Although it is a Skills Level 1 qualification, it falls under the 08 – Management and Commerce broad Field of Education, which disqualifies it from the extended Post-Study Work Rights criteria.

Application

How to Apply

Three simple steps to get enrolled

Step 01

Enquire

Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.

Step 02

Submit Documents

Our team will guide you on exactly which documents to prepare and submit.

Step 03

Get Enrolled

Receive your offer letter and confirm your enrolment. Welcome to the course!

Course Snapshot

Typical Salary (AUD)

Entry-level (0-2 years)$55,000 – $75,000/yr

Early Career (2-5 years)$75,000 – $95,000/yr

Mid-Level (5-10 years)$95,000 – $120,000/yr

Career Paths

Marketing Coordinator
Communications Officer
Digital Marketing Specialist
Social Media Manager
Brand Manager

Key Skills

Strategic marketing planning and campaign development
Digital marketing and search engine optimisation (SEO/SEM)
Content creation and copywriting for diverse platforms
Social media management and community engagement
Brand management and brand identity development

Full course overview

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