Course Overview

About This Course

Studying the Master of Marketing with a Master of Project Management prepares you to lead marketing initiatives from strategy through to delivery in fast‑moving, technology‑driven environments. Studying these master's together develops your ability to shape innovative, data‑informed marketing strategies while managing the processes, people and resources required to deliver them successfully. In today’s organisations, outcomes depend as much on effective implementation as on the generation of ideas. You will be equipped with the capability to move confidently from concept to implementation by combining creative and strategic marketing expertise with disciplined project management practice. You will gain the skills to coordinate complex initiatives, manage competing priorities and ensure campaigns, product launches and digital projects achieve their intended outcomes. By integrating marketing capability with structured project delivery, this degree prepares you to lead cross‑functional work, manage complexity, and deliver measurable results. Graduates are well equipped for roles in competitive industries where success depends on clear strategy, effective communication, and the ability to execute with precision. By completing this double master’s program, students will earn two master’s degrees in two years and build expertise in two in-demand areas of business. Fee subsidised places available The Master of Marketing deepens your understanding of how digital platforms, consumer behaviour and emerging technologies shape modern marketing practice. You will explore AI‑driven digital marketing, big data in marketing analytics, digital media strategy, brand communication, and consumer insights. Through interactive learning and real‑world projects, you build the ability to combine creativity with analytical thinking to design campaigns and strategies that deliver measurable business outcomes. The Master of Project Management provides the knowledge and practical methods required to manage projects confidently from initiation through to closing. You will explore project scoping, planning, execution, monitoring and completion, and learn strategies to manage scope, time, cost, quality, risk and stakeholder relationships. The program prepares you to respond effectively to the challenges encountered in contemporary project environments, ensuring you can coordinate teams, maintain project momentum, and deliver outcomes that align with organisational objectives. Studying both master's supports the development of capability to manage marketing initiatives as structured, outcome driven projects. Graduates are prepared to lead cross functional work with clarity, manage competing priorities effectively, and deliver marketing activity efficiently within organisational constraints.

Where You Can Study

Available Locations

Sydney

Tower 1 'Darling Park, Level 2, 201 Sussex St, Sydney, NSW 2000

Open in Maps ↗

Student Information

Fees & Entry by Student Type

Tuition Fee

Wollongong (On Campus): $75387 (2026) total course fee

Intakes

Trimester 3 2026

Study Mode

On Campus

Eligibility

Entry Requirements

General Requirements

Domestic Students

A recognised bachelor’s degree in any discipline with an equivalent average mark of 50%. OR A Graduate Certificate or Graduate Diploma in any discipline with an equivalent average mark of 50%. OR A recognised master's degree in any discipline with an equivalent average mark of 50%. Other tertiary qualifications, combined with extensive professional work experience, may also be considered.

Work and life experience:

Admission to UOW is primarily based on your academic qualifications, with work or life experience generally not considered. If you do not meet the academic requirements for this course, we recommend exploring recognised pathway programs, such as those offered by UOW College or the TAFE Tertiary Preparation Certificate (TPC).
For more information, please refer to the UOW Admissions Information page.

Domestic applicants with overseas qualifications:

UOW recognises a range of overseas higher education qualifications. Your qualifications will be assessed for equivalence to Australian qualifications and the admission requirements for this course. Documents issued in a language other than English must be accompanied by an official English translation.
For more information, contact the UOW Future Students Team.

English language proficiency:

All UOW courses are taught in English and require varying levels of proficiency. If English is not your first language, you must meet the University’s English Language Requirements, which differ by course.
Accepted international test results include IELTS, TOEFL, PTE, Cambridge, and OET for specific health-related courses.
Alternatively, you can fulfill the requirement by completing an English course at UOW College.

International Students

Academic Entry Requirements:

A recognised bachelor’s degree in any discipline with an equivalent average mark of 50%. ORA Graduate Certificate or Graduate Diploma in any discipline with an equivalent average mark of 50%. OR A recognised master's degree in any discipline with an equivalent average mark of 50%. Other tertiary qualifications, combined with extensive professional work experience, may also be considered.

English Language Requirements:

The following level of English is required to gain admission to this program:
UOW College: English for Tertiary Studies: Credit (weighted average mark of 65 overall and minimum 50 in Academic Reading and Writing) Other qualifications may also be considered. Full details can be found on our English Language Requirements website.

IELTS Academic:

Overall Score 6.5, Reading 6.0, Writing 6.0, Listening 6.0, Speaking 6.0

TOEFL (Internet-based):

Overall Score 88, Reading 18, Writing 18, Listening 18, Speaking 18

Career & Study Pathways

Where this takes you

Career Opportunities

Advertising Officer
Consumer Researcher
Copywriter
Corporate Communications Specialist
Cost Analyst
Digital Marketer
Logistics Coordinator
Media Relations Officer
Procurement Officer
Project Analyst
Project Coordinator
Project Manager
Product Development
Public Relations Manager
Publicity Agent
Social Media Manager
Quality and Assurance Manager

Quality & Recognition

Accreditation & Migration

Academic Regulator

TEQSA

Professional Body

Australian Institute of Project Management (AIPM)

Accreditation Status

Accredited

Skills Assessor

VETASSESS / AIPM

Course Content

Units of Competency

All Units17 units

BUS 922

Business Research Capstone

Capstone — 6 credit points

OPS 932

Managing Complex Projects

Core Project Management Specialised Subject — 6 credit points

MARK920

Social Marketing