Course Overview

About This Course

Studying the Master of Marketing with a Master of Project Management prepares you to lead marketing initiatives from strategy through to delivery in fast‑moving, technology‑driven environments. Studying these master's together develops your ability to shape innovative, data‑informed marketing strategies while managing the processes, people and resources required to deliver them successfully. In today's organisations, outcomes depend as much on effective implementation as on the generation of ideas. You will be equipped with the capability to move confidently from concept to implementation by combining creative and strategic marketing expertise with disciplined project management practice. You will gain the skills to coordinate complex initiatives, manage competing priorities and ensure campaigns, product launches and digital projects achieve their intended outcomes. By integrating marketing capability with structured project delivery, this degree prepares you to lead cross‑functional work, manage complexity, and deliver measurable results. Graduates are well equipped for roles in competitive industries where success depends on clear strategy, effective communication, and the ability to execute with precision. By completing this double master's program, students will earn two master's degrees in two years and build expertise in two in-demand areas of business. The Master of Marketing deepens your understanding of how digital platforms, consumer behaviour and emerging technologies shape modern marketing practice. You will explore AI‑driven digital marketing, big data in marketing analytics, digital media strategy, brand communication, and consumer insights. Through interactive learning and real‑world projects, you build the ability to combine creativity with analytical thinking to design campaigns and strategies that deliver measurable business outcomes. The Master of Project Management provides the knowledge and practical methods required to manage projects confidently from initiation through to closing. You will explore project scoping, planning, execution, monitoring and completion, and learn strategies to manage scope, time, cost, quality, risk and stakeholder relationships. The program prepares you to respond effectively to the challenges encountered in contemporary project environments, ensuring you can coordinate teams, maintain project momentum, and deliver outcomes that align with organisational objectives. Studying both master's supports the development of capability to manage marketing initiatives as structured, outcome driven projects. Graduates are prepared to lead cross functional work with clarity, manage competing priorities effectively, and deliver marketing activity efficiently within organisational constraints.

Eligibility

Entry Requirements

Requirements

A recognised bachelor's degree in any discipline with an equivalent average mark of 50%.
OR A Graduate Certificate or Graduate Diploma in any discipline with an equivalent average mark of 50%.
OR A recognised master's degree in any discipline with an equivalent average mark of 50%.
Other tertiary qualifications, combined with extensive professional work experience, may also be considered.
Admission is primarily based on academic qualifications; work or life experience is generally not considered.
Domestic applicants with overseas qualifications must provide academic records, and the course must be at least one-sixth complete; non-English documents must include an official English translation.
If English is not your first language, you must meet the University's English Language Requirements; accepted international test results include IELTS, TOEFL, PTE, Cambridge, and OET (for specific health-related courses), or completion of an English course at UOW College.

Career & Study Pathways

Where this takes you

Career Opportunities

Advertising Officer, Consumer Researcher, Copywriter, Corporate Communications Specialist, Cost Analyst, Digital Marketer, Logistics Coordinator, Media Relations Officer, Procurement Officer, Project Analyst, Project Coordinator, Project Manager, Product Development, Public Relations Manager, Publicity Agent, Social Media Manager, Quality and Assurance Manager

Quality & Recognition

Accreditation & Migration

Accreditation Details

Academic Regulator

TEQSA

Professional Body

Australian Institute of Project Management (AIPM)

Accreditation Status

Accredited

Skills Assessor

VETASSESS / AIPM

Common Questions

Frequently Asked Questions

How long does it take to complete the Master of Marketing – Master of Project Management double degree?

The double master's program takes 2 years full-time, or the part-time equivalent. By completing this double master's program, students will earn two master's degrees in two years and build expertise in two in-demand areas of business.

What are the entry requirements for this course?

Applicants must hold a recognised bachelor's degree in any discipline with an equivalent average mark of 50%, or a Graduate Certificate or Graduate Diploma in any discipline with an equivalent average mark of 50%, or a recognised master's degree in any discipline with an equivalent average mark of 50%. Other tertiary qualifications combined with extensive professional work experience may also be considered.

Is the Master of Marketing accredited by any professional bodies?

Yes. The Master of Marketing is recognised by the Chartered Institute of Marketing (UK) as part of its Graduate Gateway program. Graduates may also be eligible for membership of the Australian Marketing Institute (AMI).

What are the indicative course fees for domestic students?

For 2026, the session fee is $16,753 and the total indicative course fee is $75,387. These fees are subject to change from year to year; however, if you receive an offer to study at UOW, your fees will be fully confirmed at the time of your offer.

What career opportunities are available to graduates of this double master's program?

Graduates are prepared for a wide range of roles including Advertising Officer, Consumer Researcher, Copywriter, Corporate Communications Specialist, Digital Marketer, Project Coordinator, Project Manager, Public Relations Manager, Social Media Manager, and Quality and Assurance Manager, among others. Graduates are well equipped for roles in competitive industries where success depends on clear strategy, effective communication, and the ability to execute with precision.

Application

How to Apply

Three simple steps to get enrolled

Step 01

Enquire

Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.

Step 02

Submit Documents

Our team will guide you on exactly which documents to prepare and submit.

Step 03

Get Enrolled

Receive your offer letter and confirm your enrolment. Welcome to the course!

Processing time: Offer letter issued within approximately 1 business days.

💬

Need guidance?

Free advisor support

Our advisors help international students choose the right course and navigate visa pathways — at no cost.

Quick Tools

PR Points Calculator Visa Funds Calculator Compare Courses

Partner with Find the Courses