Course Overview

About This Course

In today's highly competitive environment, organisations need skilled marketing professionals who have the ability to lead through the ever-evolving customer and analytics landscape. The marketing profession is receiving more attention than ever before due to the rise and rise of artificial intelligence and the fusing of marketing with digital technologies. The remarkable possibilities presented by the ever-growing volume and diversity of customer data, and the ability of digital and social platforms to intimately interact with audiences has never been more exciting.

Only available to international students, Bond's Master of Marketing (Professional) levels up your marketing game. It sharpens your strategic, analytical, and practical skills, empowering you to confidently gather, analyse, and interpret customer and market data in an AI- and digital-first world. The program prepares you to drive change, enhance customer experiences, improve organisational positioning, and strengthen your competitive edge in a global context. You will gain an integrated and hands-on understanding of market-driven business strategies and decision-making, covering market research, consumer behaviour, product and brand management, promotional design, marketing analytics and applied digital and social media marketing with a focus on how to apply AI to supercharge your marketing efforts.

The professional program follows the same structure as the Master of Marketing program with an additional 20-week professional portfolio component. Meeting the visa requirements for international students.

Eligibility

Entry Requirements

Requirements

Only available to international students (not available for domestic students)
Prior higher education study: does not apply to this program
Work experience may be used to apply for entry; documentation of employment history required, including a statement from employer about position, time in role, and brief overview of role performed
English language proficiency: IELTS Academic overall score 6.5 with no sub-score less than 6.0; or PTE Academic overall score 58 with no Communicative Scores below 50; or TOEFL iBT overall score 79 (no scores below 21 in Writing, 18 in Speaking, and 16 in Reading and Listening)
Credit for prior learning may be available for previous tertiary studies; academic transcripts and detailed subject outlines required
Alternative pathways available — contact the institution for individual assessment

Career & Study Pathways

Where this takes you

Career Opportunities

Graduates may pursue careers across a range of industries and roles, including:

Marketing Director (AU$163,000–AU$240,000 per annum)
Senior Marketing Manager (AU$92,000–AU$165,000 per annum)
Digital Marketing Manager (AU$82,000–AU$153,000 per annum)
Marketing Manager (AU$82,000–AU$140,000 per annum)
Product Manager (AU$77,000–AU$150,000 per annum)
Brand Manager (AU$71,000–AU$150,000 per annum)
Direct Channel Manager (AU$82,000–AU$153,000 per annum)
eCommerce Manager (AU$82,000–AU$163,000 per annum)
Social Media Manager (AU$77,000–AU$153,000 per annum)
Content Marketing Manager (AU$80,000–AU$120,000 per annum)

Industry sectors include retail (Woolworths, Coles, Bunnings), financial services (Commonwealth Bank, Westpac, ANZ, Allianz, AAMI), consumer goods (Procter & Gamble, Unilever, Nestle), and digital marketing agencies (WME, Reload Media, Web Profits).

Course Content

Units of Competency

All Units10 units

Marketing Fundamentals

Semester 1 subject providing a solid foundation for the degree.

Business Statistics

Semester 1 subject; alternatively Quantitative Methods.

Quantitative Methods

Semester 1 alternative to Business Statistics.

Market Research

Semester 2 subject providing an integrated, systematic understanding of market-driven business strategies and decision-making.

Consumer Experiences and Behaviours

Semester 2 subject covering consumer behaviour.

Integrated Marketing Communications

Semester 2 subject covering promotional design and communications.

Marketing Analytics

Semester 3 subject covering analytical tools to understand marketing problems and generate insights.

Strategic Marketing

Semester 3 subject covering market-driven business strategies.

Digital Marketing for Customer Engagement

Semester 4 subject covering digital and social media marketing.

Professional Portfolio

Semester 5 — a 20-week Work Integrated Learning component designed to support learning, personal development, and professional practice, including a final professional portfolio submission.

Common Questions

Frequently Asked Questions

Is the Master of Marketing (Professional) available to domestic students?

No, the Master of Marketing (Professional) is only available to international students. Domestic students should instead apply for the Master of Marketing.

What is the professional portfolio component and when does it take place?

The professional portfolio is a 20-week Work Integrated Learning component undertaken in the final semester (Semester 5), following the completion of all coursework subjects. It is designed to support learning, personal development, and professional practice, and can include an internship. Students submit a final professional portfolio highlighting their practical and theoretical expertise in their profession of choice.

Can students customise their degree with a specialisation?

Yes, one-third of the program can be tailored to a student's individual needs and interests. Students can deepen the program's focus on marketing analytics by adding a specialisation in Business Data Analytics, or select from a range of postgraduate offerings to enhance their management competencies or further explore other areas of marketing.

What are the intake dates and how long does the program take to complete?

The Master of Marketing (Professional) is 92 weeks in duration and has intake dates in September 2026, January 2027, September 2027, and January 2028, delivered on-campus at the Gold Coast Campus.

What accreditations does the program hold?

The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and the European Foundation for Management Development (EFMD EQUIS), both of which are prestigious international business school accreditations.

Application

How to Apply

Three simple steps to get enrolled

Step 01

Enquire

Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.

Step 02

Submit Documents

Our team will guide you on exactly which documents to prepare and submit.

Step 03

Get Enrolled

Receive your offer letter and confirm your enrolment. Welcome to the course!

Processing time: Offer letter issued within approximately 1 business days.

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Master of Marketing (Professional)