Course Overview

About This Course

The Master of Sport Management explores the professional challenges and opportunities for managers in the international sports industry. This program is designed to enhance the career opportunities of established professionals, as well as assist individuals aspiring to forge a career in this unique sector. It explores the many aspects of sport management from a grassroots level through to elite professional sports organisations and events. You will focus on managing high-performance sport, business strategies, event management, finance, law, governance and organisational leadership. The program will give you access to leading experts in sport, law, business and public relations who possess a wealth of industry experience and knowledge. The program places a strong emphasis on practical experience through internships and work-integrated learning.

Eligibility

Entry Requirements

Requirements

Successful completion of a recognised Bachelor degree (or equivalent qualification) in any field.
English language proficiency: IELTS Academic overall score 6.5 with no sub-score less than 6.0; OR PTE Academic overall score 58 with no Communicative Scores below 50; OR TOEFL iBT overall score 79 (no scores below 21 in Writing, 18 in Speaking, and 16 in Reading and Listening).
Alternatively, prior work experience may be used to apply for entry — documentation of employment history including a statement from your employer about your position, time in the role, and a brief overview of the role performed is required.
Credit for prior learning may be available if you have completed previous tertiary studies; academic transcripts and detailed subject outlines must be submitted.

Career & Study Pathways

Where this takes you

Career Opportunities

New opportunities arise in sport development, facilities management, event management, sponsorships, sports communication, law, marketing and so much more. The program enhances career opportunities both in Australia and overseas, covering areas from grassroots level through to elite professional sport organisations and events.

Course Content

Units of Competency

All Units11 units

Event Planning and Execution

Learn how to plan and execute an event (Semester 1)

Organisational Behaviour

Acquire skills to understand and manage organisational behaviour (Semester 1)

Financial Decision Making

Learn approaches to make financial decisions to maximise value in an organisation (Semester 1)

Marketing Fundamentals

Learn the fundamentals of marketing which are critical to managing profitable customer relationships and sport partnerships (Semester 2)

General Elective

Chosen from any faculty, could be an international study tour or business internship (Semester 2)

Sport as a Product and Service Provider

Examine the role of sport and the sports industry as a product and service provider (Semester 3)

Data Analytics for Organisations

Learn how to effectively analyse and manage data for the needs of a modern organisation (Semester 3)

Entrepreneurship and Innovation or Managing Strategic Change

Undertaken depending on area of interest (Semester 3)

Sport Law and Governance

Learn about jurisdictions and current sport law and governance (Semester 4)

Elite Athlete and Coach Management

Learn skills on how to effectively manage elite athletes and coaches and how to harbour and maintain relationships with key stakeholders (Semester 4)

Chosen Elective

A chosen elective subject (Semester 4)

Common Questions

Frequently Asked Questions

How long does the Master of Sport Management take to complete?

The Master of Sport Management takes 1 year and 4 months (4 semesters) to complete. The program overview notes that students will also have the option to accelerate their program further and complete it in one year.

When can I start the Master of Sport Management at Bond University?

The Master of Sport Management has four intake dates: May 2026, September 2026, January 2027, and May 2027, giving students flexible options to begin the program throughout the year.

Are there internship or work experience opportunities as part of this program?

Yes. All sport management students are encouraged to undertake extra-curricular voluntary work in the sport sector, and students may be eligible to undertake a sport management internship with a sport organisation of their choice. Strong industry connections facilitate internships, work placements and volunteering with exposure to sport organisations such as Australian rules football, the rugby code and World Surf League.

Is Bond Business School internationally accredited?

Yes. Bond Business School is among less than 7% of the world's 13,000 business programs to have earned accreditation from the Association to Advance Collegiate Schools of Business (AACSB) and less than 2% to have earned European Quality Improvement System (EQUIS) accreditation. It is one of only 11 Australian universities to have dual accreditation.

Are there any scholarships available for the Master of Sport Management?

Yes. The Bond Business School Postgraduate Bursary has been developed to financially assist new postgraduate students enrolling in certain programs within the Bond Business School. The bursary will be assessed on a variety of factors including your contribution to the community.

Application

How to Apply

Three simple steps to get enrolled

Step 01

Enquire

Click "Enquire Now" and tell us a little about yourself. It's free and takes 2 minutes.

Step 02

Submit Documents

Our team will guide you on exactly which documents to prepare and submit.

Step 03

Get Enrolled

Receive your offer letter and confirm your enrolment. Welcome to the course!

Processing time: Offer letter issued within approximately 1 business days.

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Master of Sport Management