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104 weeks
On Campus
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Semester 1
Course Overview
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Develop the professional skills, knowledge and tools to communicate across settings as diverse as the sciences, creative industries and politics.
Our new Master of Strategic Communication has been developed to meet the complexity and dynamism of an ever increasingly digital and global communication environment. Jobs requiring communication skills are growing fast with employers demanding advanced analytical skills and professional-level communications expertise.
In response, our degrees offer a unique pathway for students coming from undergraduate study or professional roles in the sciences, arts or business to tailor their education.
Designed for those wanting to promote and implement change across a range of social, environment, political and business settings, these courses will help you to develop advanced analytical skills and professional-level communications expertise to applied ‘real-world’ situations.
Take advantage of the Media School’s strong reputation in Media research and unparallel access to industry partners across Tasmania through a choice of specialisations:
Environmental Conservation and Management
Marketing Communication
Public and Environmental Health
Tourism and Experience
Be taught by leading researchers and lecturers, who possess a broad range of industry experience in a state-of-the-art contemporary Media School supported by equipment and technical know-how.
Where You Can Study
Hobart
University of Tasmania, Churchill Ave, Hobart, TAS 7005
Eligibility
Domestic students:
Entry into the Master’s degree requires a Bachelor’s degree with a credit average in any discipline, or work experience of at least three years in journalism, public relations, event management, and/or the related professions.
Quality & Recognition
Academic Regulator
TEQSA
Accreditation Status
AccreditedCourse Content
Strategic Digital Media
Digital and social media play an increasing role in the contemporary media landscape. In this unit you will develop your knowledge of key concepts, principles, and practices to understand how digital and social media inform a strategic communication environment. The…
Public Relations
Recent global events and a dynamic media landscape have highlighted the importance of public relations (PR) practitioners as a central component of contemporary strategic communications practice. This unit will develop your understanding of historical, theoretical, and practical approaches to public…
Introduction to Strategic Communication
The ability to strategically communicate is a skill required in many industries and sectors. In this unit, you are introduced to a variety of media platforms and approaches to provide a strong foundation for participation in the media and communication…
Arts and Cultural Events
In Tasmania, our vibrant arts and cultural calendar includes MOFO and Dark MOFO, Ten Days on the Island, and Beaker Street. In this unit, you will learn about the role of festivals, open days, street fairs and other events in…
Multiplatform Storytelling
This unit equips you with the skills to produce content and tell stories across a range of media. A variety of digital tools, delivery options and conceptual approaches will be explored as you design, research and produce their content. Academic…
Marine Protected Area Management
In this unit, you will investigate the global role of marine protected areas (MPAs) in balancing biodiversity conservation and sustainable food production. Using examples worldwide, you will study various MPAs and other types of area-based management - from small fishery…
Landscape Conservation and Recreation
Conservation efforts globally are focussed primarily on biodiversity, but geodiversity elements and features such as soils, rivers, mountains and caves provide humans with awe and inspiration, enjoyment, and a wealth of ecosystem and geosystem services. In this unit, you will…
Marine and Antarctic Environments and their Management
KSA726 offers an interdisciplinary exploration into the management of marine and Antarctic environments. You will be introduced to the core concepts of governance, policy and management and contemporary management practices with a focus on the science-policy interface. You will explore…
Global Environmental Governance
The unit explores environmental governance in the context of areas of global concern and shared international management – focusing on the polar regions, the oceans and the global climate. The concepts of sustainable development and the global commons are crucial…
Foundations of Marketing
Marketing is a business function that goes beyond the mere act of selling or advertising, it encompasses the entire marketing process through which value is created, captured and offered to customers. It is critical that organisations establish and maintain relationships…
Consumer Decision-Making
For marketers, understanding how buyers and consumers behave is an integral part of correctly identifying their needs, and developing effective marketing strategies. Buyers often go through decision-making processes before making a purchase or making a decision to continue to buy…
Digital and Social Media Marketing
The increasing use of the Internet and other digital media by both business and consumers is having a significant effect on business globally. For consumers, information and communication technologies (ICT) provide more information, convenience, and a wider range of, and…
Strategic Brand Marketing
Brands and brand management are increasingly important for organisations in almost every industry. In many sectors, as products become increasingly similar, organisations are turning to branding as a way to differentiate their offerings and create customer preferences for them. In…
Global Health Systems
Globally, health systems are tasked with responding to contemporary challenges and the related disease burden and health needs of their population. This unit takes a systems approach to examine how health systems are designed, the key components, who pays, and…
Introduction to Epidemiology
This unit explores the principles, theories and practice of epidemiology. Students are provided with a comprehensive introduction to the collection and interpretation of epidemiological data within the framework of health, health care delivery and human services. The unit content covers…
Introduction to Public Health
This unit introduces the scope of public health practice in the 21st century and the social, political and economic context within which public health practitioners operate. The unit combines theoretical and practical content to assist your learning about the determinants…
Environmental Health
This unit will provide you with a comprehensive understanding of contemporary environmental health concepts and examine the environmental and ecological determinants of health within the framework of national and international policy. Through this unit you will acquire valuable insights into…
Sustainable Tourism Development
This unit will explore the origins, elements and tensions inherent in sustainable tourism. You will explore the relevance of sustainable development to tourism, its application and the tensions that arise when theory is applied to practice. The unit will also…
Global Issues in Tourism
Tourism is part of globalisation. Tourism has changed over the decades as travels become cheaper, new destinations are found and more countries become prosperous. Tourism affects host societies and the issues are often global in scale. These include challenges from…
Critical and Contested Issues in Cultural Heritage
Tasmania and Australia are rich in history and heritage. What gets presented and celebrated however is contested and challenged. This unit does not only introduce a critical reading of heritage, it offers tools and frameworks for participants to reflect and…
The Sharing Economy and Disruptive Innovations
Digital disruptions such as the sharing economy have caused major disruptions for the tourism industry – both positive and negative. Platforms such as Airbnb and Uber, plus Airtasker, UberEats and HomeAway, have transformed the way tourists travel, the way that…
Common Questions
The Master of Strategic Communication at the University of Tasmania has a duration of 107 weeks.
The estimated total course cost for the Master of Strategic Communication is AU$74,723, which covers tuition fees only, as there are no additional non-tuition fees listed.
The Master of Strategic Communication is delivered at the University of Tasmania's Hobart campus in Tasmania, Australia, a location owned and operated by the provider.
The Master of Strategic Communication falls under the broad field of Creative Arts, with a narrow field of Communication and Media Studies (detailed field: Communication and Media Studies, n.e.c.).
You can contact the University of Tasmania's International Student Enquiries team by phone at +61 3 6226 6200 or by email at your.study@utas.edu.au. More information is also available at www.utas.edu.au/international.
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